Imaginary Forces has created an animation showcasing the Samsung brand for their Times Square video billboard. (Link pops).

They use what looks like Trapcode Echospace. I am sure that this is the first of many that will utilize Echospace, if the popularity of 3D Stroke, Shine and Particular are any indication. I really like how they've used it as alpha mattes for their footage and 3D renderings.

I also love that they used the White Stripes White Orchid in the commercial. I love them. I'm wearing a White Stripes t-shirt right now.

Labels: Commercial