Mike Seymour at FXGuide discusses noitulovE, this amazing commerical for guiness. It starts off simple enough... three guys sipping some stouts. The men walk out the door of the pub backwards and then reverse evolve from homo sapiens to neanderthals to flying squirrel-like animals, to dolphins and dinosuars, all the way back to some cute sluggy-looking fish-like creature with bulging eyes.

Pretty much all of the commerial is CG. Mike Seymour explains it nicely in his article and also showcases many large stills so you can take a closer look at this clever spot.

Don't miss the video iPod version of the "Making of" (24mb).

Labels: 3D, Commercial, Experimental