This spot has been making quite a buzz in the design community. If you haven't seen it, check it out. It's simply an amazing spot.

I also thought I'd make mention of it here as there has also been a great interview posted on Motionographer with Kylie Matulick and Todd Mueller of Psyop who worked on the spot.

Rather than focus on what shaders they used and what render package they were running, they cover quite a bit about the creative process. They've also included some of their sketches and early concepts.

Labels: 3D, Commercial