One of my AE students is from Europe and showed me this cool commercial for Sony Bravia. The bouncing balls are not effects but they actually sent 250,000 of superballs free on the streets of San Francisco. They did it all in one take with many cameras. I wouldn't want to have been on that clean up crew!

Watch the commercial

Watch the making of featurette

My student said that this commercial was one of the most talked about ads after it came out and that they did a second, but it wasn't as good. We're pondering why this one didn't air in the US since it was shot in one of our most beautiful cities... we decided it was because they spelled color with a u. American's might pronounce that ko-lure and that would be embarrassing. ;-)

They have a newer commercial with geisers of paint. Looks like it would be a mess, but it's very cool.

Labels: Commercial