Word on the street is that HunterGatherer infused photographed paper and wood textures with After Effects to create this fun, stop-motion style commercials for AMP Energy Drink. The look is organic, with the textures and cutout style of characters, reminicent of early South Park, but much slicker and loaded with clever details. I love the cool color palette and the use of cameras and depth of field. Amazing work, indeed.

AMP reminds me of Slurm. "It's highly addictive!"

[via | Video (Pops)]

Labels: 2D, Commercial, Stop Motion