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Industry News & Updates

Tiffen announces its Dfx version 2.0 Digital Filter Software

9/04/2008 Permalink 0 Comments share on linkedin
Tiffen announces its Dfx version 2.0 Digital Filter Software

tiffen dfx 2

Now offers an incredible two thousand filters and effects!

Based on the success of its original award-winning Dfx Digital Filter software that revolutionized the digital filter market, Tiffen now introduces Dfx version 2.0.

Steven Tiffen, company CEO commented. "We are very excited about the release of Tiffen Dfx version 2.0. It affirms our on-going commitment to the software category, as we extend our reach into the digital imaging marketplace with innovative new products."

The new version now features multiple masking and layering capabilities with its Photoshop and Aperture plug-ins, previously only offered with the Stand-alone edition, plus more than 1,000 new filters and effects including: Ambient Light, Close Up Lens, Dot, Eye Light, Flag, Gobo, HFX® Star, Haze, High Contrast, Ice Halos, Rainbows, Sepia, Sky, Soft Contrast, Soft Light, Warm Center Spot, Warm Polarizer, Water Droplets, Wide Angle Lens and 812® Warming.

Professionals and enthusiasts alike can now choose from a palette of more than 2,000 standard, exclusive and special effect filters that simulate Tiffen's award-winning optical equivalents. These can all be quickly and easily customized, then saved to a filter library for later use.
An exclusive new feature with Tiffen Dfx version 2.0 plug-ins for Photoshop/Elements and Aperture owners is multiple masking and multiple layering capabilities without having to exit the plug-in each time.

This revolutionary new feature, speeds workflow and extends the already incredible capabilities inherent with Dfx Digital Filter software.

Unlike other software that professes to offer you selection technology that is precise, our exclusive EZ Mask, one of seven mask types, allows users to create precise multiple masks with just a few quick strokes.

And, with our multiple layering, users can quickly and simply add multiple filters on a single Photoshop layer. In addition, filters and masks can be easily copied and moved between Dfx layers.

Creative control no one else can even come close to, and there's still more!

Tiffen Dfx version 2.0 now includes foreign language support for French, Spanish, German and Japanese in the Adobe Photoshop, Apple Aperture and Stand-alone editions.

Tiffen Dfx version 2.0 is available as a Stand-alone application for still images, specific plug-ins for Adobe Photoshop or Elements, Apple Aperture and the most popular video post-production host software, such as Apple Final Cut Pro and Express, Adobe After Effects and Avid Editing Systems. Tiffen Dfx version 2.0 is available for Windows XP and Vista and Macintosh systems v10.4 or higher and its new comprehensive Stand-alone edition has a suggested retail price of $99.95.

All Tiffen Dfx version 2.0 software is available as a free trial download.

Current owners of original Dfx editions will be able to upgrade to the corresponding Dfx version 2.0 edition and should visit the Tiffen website for complete details.

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Posted by Michele Yamazaki

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Free Rays Cartoon Plug-in for Adobe, Apple, Avid and Autodesk!

7/22/2008 Permalink 0 Comments share on linkedin


Toolfarm is hosting the Boris BCC Rays Cartoon Plugin! For a limited time, we're offering a free, fully-licensed plug-in from Boris Continuum Complete 5 - Rays Cartoon.


Tutorial: BCC Rays Cartoon for Adobe After Effects CS3 and FxPlug (Final Cut Pro/Motion) - Use the BCC Rays Cartoon in Adobe After Effects CS3 or Final Cut Pro and Motion to generate a volumetric lighting effect on an animated text element.

*If you download the BCC Rays Cartoon plug-in, your information will be shared with Boris FX. Normally we do not share any of this information with any of our vendors or anyone else, but in this case, we've made an exception, so we can bring this free plug-in to you. With any other download, your email will not be shared with anyone.

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Posted by Michele Yamazaki

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Getting Acquainted with Nuke - Part 1.... and Plug-ins Galore!

7/17/2008 Permalink 0 Comments share on linkedin
Dave Basulto has put up a video overview at Digital Producer called Getting acquainted with Nuke - Part 1. Check it out!

plug-insAlready acquainted with Nuke? Get your Nuke plugins at Toolfarm! Toolfarm caters to a lot more than just After Effects, Final Cut Studio and Avid crowd. Check out the expanded list of plug-ins along the left side of the site. We have tons of plug-ins for 3D apps such as Cinema 4D, Lightwave, Maya and 3ds Max. Need Sony Vegas or Eyeon Fusion or something for your Autodesk software? We got'em. Even Protools... yeah, that's right! View all Plug-ins.

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Posted by Michele Yamazaki

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New Class on Demand Training for Avid Media Composer

7/14/2008 Permalink 0 Comments share on linkedin
CODClass on Demand Training for Avid Media Composer will give you the solid foundation needed to quickly and easily get started with Avid Media Composer. Learn to edit like a pro regardless of past software experience. Award-winning editor, Steve Hullfish, will guide you through a series of information-packed lessons.

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Posted by Alicia VanHeulen

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New Trial Plug-ins at Toolfarm

6/23/2008 Permalink 0 Comments share on linkedin
Try out the brand new Red Giant Software Radium Glow! This is an unlockable demo, so if you try it and like it, and would like to purchase a serial number, you can use the trial version.

Radium Glow runs in a variety of host applications. Each purchase and serial number allows the owner to use the product on more than one host application, but only on a single computer at any one time. Except where noted, the features are the same in all systems and host applications.

Adobe After Effects CS3, 7
Adobe Premiere Pro CS3
Apple Final Cut Pro 6, 5.1.4
Apple Motion 3.02
Avid Xpress Pro/Media Composer 5.6, 5.7 / 2.6, 2.7

Digieffects Simulate: Illuma is also an unlockable trial version and works with:
Adobe After Effects 7, CS3
Final Cut Pro FCP 5.1 and higher
Adobe Premiere Pro 2.0+
Autodesk Combustion 4

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Posted by Michele Yamazaki

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Red Giant Software Ships Radium Glow

6/23/2008 Permalink 0 Comments share on linkedin
radium glowRed Giant Software, publisher of Knoll Light Factory and Trapcode, today added a new motion graphics tool to its growing line of professional digital video products. Red Giant Radium Glow is used to add optical glows and glitter to projects easily.

Unlike most glow filters that just blur the source video, Radium Glow
provides pinpoint control over the glow, with editable shapes that can
generate precise outlines or create glimmering points. The advanced edge
controls, built-in masking, and output controls in Radium Glow let you
mimic real light behavior. The three plug-ins can be used to add
neon-shaped glows to text, or be combined with Trapcode Particular or
other plug-ins to create dazzling sparkle and shimmer effects. Radium
Glow supports numerous host applications for the low price of $99 USD.

Highlights:

Radium's intelligent area selection system makes the image glow where
the source is the brightest. Bright parts of the subject glow larger,
much like the result of widening a real camera's iris. This yields
natural-looking halos and sparkle that cannot be replicated with other
glow effects.

Radium Glow offers three different glow plug-ins. The set includes
advanced masking and intensity controls, Glow Lite for simple controls
to apply a glow quickly, and Glow Edge for applying glows only around
the edges of objects. Four quality levels and full 32-bit floating-point
rendering let users find the right tradeoff between speed and detail.

Unlike other glow plug-ins, Radium Glow uses shapes to generate a glow.
Simple circles and star shapes are included, along with a library of 10
other shapes to enable sophisticated glow effects. Glow can even use any
source image as a shape, giving users powerful creative control.

Pricing and Availability:

Red Giant Radium Glow is available now for $99 USD and supports After Effects, Premiere Pro, Final Cut Pro, Motion, and Avid AVX systems.

About Red Giant Software

Red Giant Software LLC (http://redgiantsoftware.com/) is a San
Francisco-based company that develops professional tools for digital
video production. Products are available as plug-ins for popular video
editing and effects applications including After Effects, Final Cut Pro,
Motion, Premiere Pro, and Avid. All tools are based on production-proven
technology developed by visual effects veterans.

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Posted by Alicia VanHeulen

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Sapphire Plug-ins 2.07 for Avid AVX Products is now available!

6/16/2008 Permalink 0 Comments share on linkedin
genartsSapphire Plug-ins 2.07 includes support for the new Avid 3.0 versions and Windows Vista. GenArts has recently added support for Mac OSX Leopard and automatic conforming of sequences that used Sapphire v1 to Sapphire v2/AVX2 with recent Avid versions.

This is a free maintenance release for existing v2 customers and your current serial number should just continue to work.

The new version can be downloaded and installed from here:

Windows | Mac

If you need to upgrade to 2.0, click here.

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Posted by Michele Yamazaki

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Magic Bullet Looks 1.1 Now Available for Sony Vegas 8

6/10/2008 Permalink 0 Comments share on linkedin
mb looksRed Giant Software, publisher of a line of professional digital video tools, including Knoll Light Factory and Trapcode, today released Magic Bullet Looks 1.1 with new support for Sony Vegas 8. Magic Bullet Looks has become the defacto standard plug-in for helping to set the mood for everything from a wedding to the next Sundance original. Support is available for After Effects, Final Cut Pro, Avid, Adobe Premiere Pro, Motion, and now Sony Vegas.

Magic Bullet Looks also includes the standalone Magic Bullet LooksBuilder, for pre-visualizing looks on set or anywhere. Portable presets load into any editing hosts, so the same Looks you create on set are the ones you finish with in the editorial suite: no need for an expensive finishing system.

What's New?

  • Added plug-in support for Sony Vegas 8
  • Floating point rendering support for Vegas that produces high-quality cinematic results


For more information, visit
http://www.redgiantsoftware.com/products/categories/color-correction/magic-bullet-looks/

Pricing and Availability

Magic Bullet Looks is the next generation of look tools for Magic Bullet Editors and Magic Bullet Suite customers, and includes:

  • A plug-in for Adobe After Effects, Final Cut Pro, Avid, Adobe Premiere Pro, Motion, and Vegas
  • A stand-alone LooksBuilder application that runs on laptops for Looks generation anywhere
  • Magic Bullet Misfire adds film damage such as dust and scratches to artificially age a film

Magic Bullet Looks is available new for $399 USD. Existing Magic Bullet Editors or Magic Bullet Suite customers may upgrade to Magic Bullet Looks for $99 USD. Current Magic Bullet Looks users qualify for a free version of Magic Bullet Looks 1.1, which adds Sony Vegas support.

About Red Giant Software

Red Giant Software LLC (http://redgiantsoftware.com/) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.

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Posted by Michele Yamazaki

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Digital Anarchy ToonIt on Sale!

6/05/2008 Permalink 0 Comments share on linkedin
toonitYes, it's been a long wait for the ToonIt! speed update. But it's arrived! Version 1.1 brings multi-processor support to the product.

While ToonIt! is definitely not real-time (especially on HD), the update does dramatically improve things, especially when using After Effects CS3. ToonIt! is still a little render-intensive, but that is necessary to get the unparrelled cartoon rendering from video.

And... through Sunday, June 15, 2008, get ToonIt Film and Video or ToonIt Avid for just $259!

Learn more about ToonIt! in Toolfarm's Plug-in Finder

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Posted by Michele Yamazaki

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Digital Anarchy Releases ToonIt! 1.1 for Faster Processing of Video Footage Into a Cartoon Look

6/03/2008 Permalink 0 Comments share on linkedin
New Update Takes Advantage of Multi-Processor Machines for Notable Speed Increase During Render

toonitSan Francisco, CA - June 3, 2008 - Digital Anarchy, a leading provider of visual effects software for Adobe, Avid, and Apple products, today announced the version 1.1 update for ToonIt! Film/Video and ToonIt! Avid. Version 1.1 speeds up the rendering of ToonIt! by taking advantage of multi-processors. This allows users to quickly render cartoon-like images from film and video footage. The filters use advanced algorithms from Toonamation to create flat shades of color with full control over details like outlines, shading styles and halftone effects.

The ToonIt! 1.1 update adds a few new features, bug fixes, and speeds up rendering time by taking advantage of multi-processor machines. ToonIt! 1.1 renders 70-90% faster than version 1.0.2 and over 300% faster when using After Effects CS3 and a quad-core machine. Standard Definition footage takes about 1 sec/frame using After Effects CS3 and a quad-core.

Jim Tierney, president of Digital Anarchy, said, "ToonIt! has been incredibly well received, but many users have complained about the speed. So we spent some time optimizing it and retooling it for multi-processor machines. This has given ToonIt! a tremendous speed boost. When used with the great multi-processor support in After Effects CS3, the speed increase is pretty amazing. We're very excited about this update."

With these four plugins, artists can customize the 'toon' effect for almost any image with styles like Flat Cartoon, Graphic Novel, Line Art, and Pen & Ink. One of the main features of ToonIt! is its ability to create a smooth animation over time with very little jitter and minimal temporal artifacts. While other cartooning software frequently produces an undesirable 'vibrating' image when played back at full speed, ToonIt! filters reduce these graphic issues and produce very consistent, pleasing results from one frame to the next.

Pricing and Availability

ToonIt! Film/Video is priced at USD $299. ToonIt! Avid is priced at USD $295. Both products are on sale for USD $259 through June 15, 2008. Version 1.1 will ship with all new orders. The 1.1 update is free to existing users, who should visit the company's website for update instructions at: http://digitalanarchy.com/toonVID/request.php

ToonIt! Film/Video works in After Effects 5.5 and higher (including AE CS3), Final Cut Pro 4.5 and higher, Motion 2.1 and higher, and Premiere Pro 2.0 and higher. ToonIt! Avid works in Avid host applications that support the AVX1 and AVX2 standards. Both products run under Macintosh 10.3.9 and higher (including 10.5) and runs natively on Intel Macs. The products run under Windows 2000, XP Home, XP Pro, Vista 32-bit and Vista 64-bit systems. Demo filters and samples are available at www.digitalanarchy.com.

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Posted by Michele Yamazaki

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Automatic Duck Pro Import FCP updated to 2.04 and Pro Import AE to 4.02

5/08/2008 Permalink 0 Comments share on linkedin

Pro Import FCP 2.04

automatic duckAutomatic Duck Pro Import FCP 2.04 is now available for download from the Automatic Duck website.

Version 2.04 addresses issues found since the 2.03 release last year and also adds new 'Use Existing Media' codec compatibilies for DV25, DV50 and DVProHD Avid media.

With Pro Import FCP 2.04 you can import Avid sequences that use DV25, DV50 or DVCProHD media with the 'Use Existing Media' option and Pro Import FCP will create QuickTime reference movies to the Avid OMF or MXF media files using Apple's own QuickTime codecs. This means Final Cut Pro is very happy to play back the media files and you shouldn't see any possible conflicts from the Avid Codecs.

Pro Import AE 4.02

automatic DuckPro Import AE has been updated to version 4.02 and is also available for download from the Automatic Duck site.

This version corrects issues discovered since the release of 4.01 last year. This includes a recent issue with QuickTime 7.4.1 on Windows.

More Automatic Duck news

Automatic Duck president Wes Plate will be visiting a few Final Cut Pro and Avid user groups to preview some of the new capabilities coming in Pro Export FCP 4.0. More visits are expected later this year, but coming up in May and June the following are planned...

SF Cutters (San Francisco FCP UG) - May 29

Moving Pictures Collective (NY FCP UG) - June 12 (Note: Toolfarm will be there too!)

Later this year Automatic Duck is planning to visit user groups in Boston, Dallas, Los Angeles, Orlando and more.

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Posted by Michele Yamazaki

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Boris Final Effects Complete 5 AVX Now Available

4/18/2008 Permalink 0 Comments share on linkedin
boris final effects complete100+ Legendary Filters for Avid editing and finishing systems

Final Effects Complete 5 AVX brings Ball Action, Mr. Mercury, and 100+ other legendary visual effects to Avid editing and finishing systems as an AVX 2.0 plug-in set. Supporting both Windows and Macintosh (Universal Binary), the new FEC 5 AVX takes full advantage of AVX 2.0's power and performance. New features include support for 16 bit-color processing, AVX 2.0 real-time filters, native on-screen controls, multi-processor acceleration, a number of new wipe transition filters, and hundreds of factory-installed presets.

Final Effects Complete 5 AVX is available for a MSRP of $895 USD. Try a free 14-day trial version of Boris Final Effects Complete 5 AVX today!

FEC Bubbles

Full Press Release:

Boris FX Ships Final Effects Complete 5.0 for Avid AVX



New version of Final Effects Complete now available for Avid editing and finishing systems supporting the AVX plug-in format

Boris FX, the leading developer of integrated effects technology for video and film, announced that Final Effects Complete 5.0 for AVX (FEC 5 AVX) is now shipping. This is the third release in the FEC product family that also included FEC 5.0 for AE (shipping since February 2008) and FEC 5.0 for FxPlug (shipping since March 2008). FEC 5 AVX adds support for Avid editing and finishing systems based on Avid's proprietary AVX 2.0 plug-in interface running on Mac and Windows platforms.

"Final Effects Complete has been a long-time favorite of Avid editors, affording organic looks and increasing the production value of many high profile projects," comments Boris Yamnitsky, founder and president, Boris FX. "This latest release breathes new life into the legendary Final Effects Complete package with all of the modern amenities of AVX 2 as well as features transplanted from FEC's sibling - BCC 5 AVX."

Final Effects Complete 5 for AVX is an update to FEC 4 AVX. FEC 5 AVX adds new support for 16 bit-color processing, AVX 2 real-time (RT) filters, native on-screen controls, multi-processor acceleration, Universal Binary support on Macintosh, and several new wipe transition filters. Hundreds of factory-installed presets provide quick starting points for new effects.

FEC 5 AVX is fully compatible with FEC 5 AE for Adobe After Effects and FEC 5 FxPlug for Apple Final Cut Studio. Individual filter presets can be saved and loaded across all NLEs and platforms for seamless, open-architecture workflow.

New FEC 5 AVX filters include:

  • Blur Dissolve: organic blur transition with apply modes and glows
  • Lens Wipe: zoom in with a lens effect
  • Rain Wipe: transitions using rain drops to wipe image
  • Griddler Wipe: zoom in with a griddler effect
  • Pin Wipe: transition with a 4 corner pin effect
  • Slant Wipe: transition with a slant effect
  • Spherize Wipe: spherize and undistort to complete transition

FEC 5 AVX Workflow Highlights

  • Host Support: Avid Xpress Pro, Avid Media Composer, Avid Symphony, Avid NewsCutter.
  • Universal Binary: supports Intel and PowerPC Macintosh computers
  • Supports Avid's Advanced Keyframing Mode
  • EZ Parameter display mode: view most commonly used parameters
  • Smart Parameter mode: view modified parameters only
  • Multi-processor acceleration boosts production speed
  • Boris Motion Tracker and PixelChooser borrowed from BCC allow users to selectively apply filters to specific areas of the image, greatly extending the compositing power of Avid editors.
  • New FEC Native Parameter UI sports new control groups, contextual controls, on-screen widgets, custom controls and many other improvements. All parameter options are now readily available as native parameters without a need to open modal dialog windows.
  • Load and Save Presets feature allows users to exchange effects on all supported hosts on Windows or Macintosh.
  • The built-in Electronic Help system provides comprehensive information to maximize productivity.

Pricing and Availability

FEC 5 AVX is available today through the Boris FX worldwide reseller channel and direct from www.borisfx.com for an MSRP of $895.00 new or an upgrade price of $295.00 for existing FEC AVX users. FEC 5 AVX is also available as part of the Boris Box Set (Windows Bundle, Mac Bundle) which includes all Boris products for an MSRP of $1995.

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Posted by Michele Yamazaki

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NewBlueFX Launches Video Special Effects and Transitions for Avid Media Composer and Avid Xpress Pro video editing systems

3/27/2008 Permalink 0 Comments share on linkedin
NewBlue Widens it Offerings for Desktop Video Enthusiasts Video, Multimedia and Technology Editors

new blueLA JOLLA, CA (March 24, 2008) - NewBlue, Inc. today continued its rapid expansion into the desktop video special effects market with a host of new video special effects plug-ins for Avid Media Composer and Avid Xpress Pro video editing systems. Avid customers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. In addition to the Avid line of video editing software, NewBlue also provides plug-in technologies for the Adobe Premiere and Sony Vegas host platforms.

The NewBlueFX video plug-ins product line for Avid Media Composer and Avid Xpress Pro systems consists video plug-ins collections that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom.

"Avid is synonymous with digital video editing," explains Paul Devermann, NewBlue's VP, Business Development. "NewBlue is pleased to provide a rich set of video effects and transitions for customers of Avid Media Composer and Avid Xpress Pro systems."

Ken Miles, Director, Business Development, Avid Technology, Inc. said, "We're very excited to be able offer our customers support for a new suite of third party effects, designed to add flair and creativity to their productions. New Blue continues to innovate in the space of digital media creation, and we're looking forward to hearing success stories from the industry as customers start deploying these new effects into their workflows."

Among the NewBlueFX plug-in collections released for Avid Media Composer and Avid Xpress Pro systems are seven VideoFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Film Effects, NewBlue Motion Blends and NewBlue Motion Effects.

Included in the VideoFX category are seven collections:

  • NewBlue 3D Explosions, 180 presets in 13 different plug-ins that introduce creative new ways to blast a scene into pieces. Plug-ins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
  • NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plug-ins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
  • NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plug-ins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
  • NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plug-ins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
  • NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plug-ins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
  • NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plug-ins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
  • NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plug-ins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Users can purchase NewBlueFX directly from the company's website at http://www.newbluefx.com . Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform - that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Sony Vegas, Adobe Premiere, Avid Media Composer and Avid Xpress Pro desktop video product lines. About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, Softimage® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. For more information about the company’s award-winning products and services, visit www.avid.com.

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Posted by Michele Yamazaki

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Going to NAB?

2/18/2008 Permalink 0 Comments share on linkedin
I wouldn't miss it for the world! The IMUG Media Motion Ball and meeting up with our vendors and customers for a couple of days is worth the trip. It's a shame Apple won't be there. Last year I demo'd FxPlug plug-ins at their booth and had a great time. I'll miss them, but I can imagine it must be crazy expensive to rent booth space and pay for transportation and hotel rooms for all of their employees. I can't blame them. They'll be missed but I'll still be there.

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Posted by Michele Yamazaki

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Plugged-In Podcast Show 18 is online

2/17/2008 Permalink 0 Comments share on linkedin
plugged inGuests: Philip Hodgetts, Michele Yamazaki, Michael Mongillo and Daren Dochterman Listen now

Show 18 highlights include:

Philip Hodgetts, President, Open Television Network
Philip discusses the NAB pull outs by Avid & Apple and investigates the rumors that Apple may be selling the Pro Apps.

Michele Yamazaki, VP of Marketing/Content Creator and Web Czarina @ Toolfarm
Michele talks about the killer new MyToolfarm

Michael Mongillo, Director, Mean Time Productions
Indy Director from Connecticut, Michael talks about making a movie with Michael Madsen and how to get your productions off the ground.
ORIGINALLY AIRED ON CONNECTICUT PRODUCTION SCENE--JULY 2006

Daren Dochterman
Conceptual Artist, 2D & 3D Animator, BetaFive
Daren discusses updating Star Trek: The Motion Picture and his role on other major motion pictures.
ORIGINALLY AIRED ON CREATIVE COW'S RED HOT ROUND-UP--JANUARY 2007

CALL US TOLL FREE: 877-809-8145

TRT: 88 min.

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Posted by Michele Yamazaki

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Digital Anarchy ToonIt! released for Avid; multiprocessor beta for AE/FCP version

2/13/2008 Permalink 0 Comments share on linkedin
toonit!Digital Anarchy ToonIt! the popular cartooning effects package, now gives Avid editors the ability to reliably and easily creates cartoon-like images from footage. This is Digital Anarchy's first product for Avid. ToonIt! uses advanced algorithms from Toonamation to create beautiful cartoon shading and lines from your footage. It works in Avid Media Composer, NewsCutter, Avid Xpress, and any other Avid application that supports AVX 1 or AVX 2 plugins. This product is Intel Mac native. Mac 10.3.9 +higher. Windows 2000, Win XP Home, Win XP Pro, Vista 32-bit, Vista 64-bit.

Limited time introductory offer! Get ToonIt! for Avid for just $229. Save $70! This offer is a Toolfarm only special!


Other news about ToonIt!, the long wait (and long render times) is over. They finally have a multi-processor aware version of ToonIt available to those of you who own it. To get it, please send your name, platform, host application(s), and serial number to beta@digitalanarchy.com. You MUST have already purchased it (the AE/FCP compatible version) to receive the beta. This will be a free update.

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Posted by Michele Yamazaki

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Boris Continuum Complete 5.0.2 AVX Demo Now Available

2/07/2008 Permalink 0 Comments share on linkedin
BCC BoxGet the latest 5.0.2 point upgrade for Boris Continuum Complete AVX.

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Posted by Michele Yamazaki

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ProDAD Mercalli- Image Stabilization Plug-ins Released

1/30/2008 Permalink 1 Comments share on linkedin
ProDad ProDAD Mercalli is a plug-in that lets you stabilize shaky footage during post processing. Mercalli detects and distinguishes between intended movements, such as panning or zoom shots, and unintended shocks and shakes. Simple and easy to use, and comes in two versions: Pro and Light. Both versions also include "Video-Shaker", which adds shake to a shot, and is ideal for scenes that previously appeared too sterile or for adding extra movement. Available for Adobe After Effects, Adobe Premiere Pro and Elements, Avid Liquid and Sony Vegas.

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Posted by Alicia VanHeulen

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New Boris Box Set

11/28/2007 Permalink 0 Comments share on linkedin
boris logoThe entire collection of Boris technology is now available for just $1,995 (USD).

The Windows box set includes:

  • RED: Integrated 3D/2D Compositing, Titling, and Effects
  • Blue: Real-Time 3D Compositing and Motion Graphics
  • BCC AE: 180 Native Filters and Transitions for Adobe CS3
  • BCC AVX: 180 Native Filters and Transitions for Avid Xpress Pro
  • Final Effects Complete: Native Filters for Adobe and Combustion
  • Final Effects Complete AVX: Native Filters for Avid Xpress Pro
  • Title Toolkit: Dynamic Titling Plug-ins for Adobe CS3

Crossgrades are available.

The Macintosh box set includes:

  • RED: Integrated 3D/2D Compositing, Titling, and Effects
  • BCC AE: 180 Native Filters and Transitions for Adobe CS3
  • BCC FxPlug: 180 Native Filters and Transitions for Apple Final Cut Studio 2
  • BCC AVX: 180 Native Filters and Transitions for Avid Xpress Pro
  • Final Effects Complete: Native Filters for Adobe, Apple, and Combustion
  • Title Toolkit: Dynamic Titling Plug-ins for Adobe CS3
  • Media 100 Producer Suite: Professional, easy-to-use video editing software

Crossgrades are available

At $1,995, the Boris Box Set represents savings of over 60%.

Customers who own RED, Blue, Continuum Complete, Final Effects Complete, or Media 100 Producer can get the Boris Box Set for $1,595.

Educational pricing is available.

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Posted by Michele Yamazaki

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Red Giant Software Unveils Magic Bullet Looks

10/17/2007 Permalink 0 Comments share on linkedin
mb looksPowerful New Look Tool Now Available

San Francisco, CA, October 17, 2007 - Red Giant Software has released Magic Bullet Looks, its highly anticipated and revolutionary color correction tool. Looks' powerful tools can be used on-set or in the edit suite to subtly adjust tone, color and focus to simulate the appearance of classic films or duplicate specific production conditions. Users can choose from more than a hundred Look presets, all neatly organized into 10 categories, to help set the mood for anything from a wedding video to the next Sundance original.

Magic Bullet Looks includes Magic Bullet LooksBuilder, a stand-alone application to pre-visualize looks anywhere. LooksBuilder's intuitive interface models the way light moves through a camera with simulated filters, lenses and film stocks that can be adjusted on the fly. Look presets are portable and load into any of the supported editing hosts, so the same Looks created on set are the ones used to finish in the editorial suite. Hundreds of look options are available with one click right in your editor, without having to go to a separate finishing system.

"When you shoot on location, you're often stuck with what nature gives you. Often the lighting is poor and you have to make do. Magic Bullet Looks lets me re-light my shots and make my talent look great all with a few simple clicks." said Eric Escobar, filmmaker at Kontent Films in San Francisco.

For detailed Product Information, visit:
http://redgiantsoftware.com/magicbulletlooks.html

For answers to Frequently Asked Questions, visit:
http://redgiantsoftware.com/magicbulletlooksfaq.html

What's New?

  • A brand-new interface for creating and customizing looks easier and
    more intuitively
  • More than 100 Look presets that offer popular looks like Crime Scene, Blue Bleach or Subtle Film
  • 36 powerful new tools expand upon the 10 simple functions of Magic Bullet Editors' Look Suite


Pricing and Availability

Magic Bullet Looks is the next generation of look tools for Magic Bullet Editors and Magic Bullet Suite, customers and includes:

  • A plug-in for Adobe After Effects, Final Cut Pro, Avid, Adobe Premiere Pro and Motion
  • A stand-alone LooksBuilder application that runs on laptops for Looks generation anywhere
  • Magic Bullet Misfire adds film damage such as dust and scratches to artificially age a film


Magic Bullet Looks is available for $399 USD. Existing Magic Bullet Editors or Magic Bullet Suite customers may upgrade to Magic Bullet Looks for $99 USD.

Customers who purchased Magic Bullet Editors or Magic Bullet Suite on or after April 11, 2007 are entitled to a free upgrade and should complete this form.

About Red Giant Software

Red Giant Software LLC (www.redgiantsoftware.com) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.

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Posted by Michele Yamazaki

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magicbulletlooks_gettingstarted.mov (video/quicktime Object)

10/05/2007 Permalink 0 Comments share on linkedin
magic bullet looksJohn Dickinson just sent me the link to a video he just finished for Red Giant Software: Getting Started with Magic Bullet Looks. It's coming out soon. I can't say exactly when, but doesn't this get you excited about it! The interface and ease of use are unparalleled. It will be a lot of fun just to get in there and experiment.

And.... get this... the Standalone LooksBuilder will be given away for free! The free standalone works will still images like Tiffs and Jpegs and presets can be saved. The plug-in works with video.

We'll have more info soon so stay tuned.