Save 30% During IBC! Don't miss out, sale ends tonight at midnight PST. Get a 30% discount on Red Giant and Trapcode full versions and bundles of full versions or a 30% discount on Digieffects full versions and bundles of full versions. 30% Discount is applied to already discounted Toolfarm Price! Sale excludes upgrades, crossgrades and academic.

Use promo code IBC30 during checkout and 30% will be taken from the price.

Labels: DigiEffects, IBC, Red Giant, Sale

Save 30% During IBC! Get a 30% discount on all Red Giant and Trapcode full versions and bundles of full versions or a 30% discount on all Digieffects full versions and bundles of full versions through Sept 17, 2008! 30% Discount is applied to already discounted Toolfarm Price! Sale excludes upgrades, crossgrades and academic.

Use promo code IBC30 during checkout.

Labels: DigiEffects, IBC, Red Giant, Sale

Right now I'm sitting in the audience waiting for them to pull my raffle ticket out for something really great and hoping it isn't something I already have :-) Digieffects is giving away 4 $1200 plug-in packages and Eyescream Factory is currently being pulled.

The SuperMeet was VERY successful. It was really cool to meet up with our European customers... and many people who are AE users and FCP users who had never heard of Red Giant or Toolfarm (can you believe that!) Everyone was so nice and had really great questions for us. It was a lot of fun and very worthwhile to attend. Here are a few photos.



L to R: Miguel de Olaso (aka MacGregor), Beth Manning from Red Giant, Michele Yamazaki from Toolfarm, Philip Bloom and Steve from France.



L to R: Miguel de Olaso, Beth Manning and Philip Bloom



L to R: Philip Bloom and Michele Yamazaki

Labels: Event, Final Cut Pro, IBC

Enjoy.

Labels: IBC

I didn't have to be to the show until the afternoon so I decided to walk there. It was about a 30 minute walk and I hauled my laptop there, which it turns out I didn't need. It rained on the walk but Amsterdam still seems very warm and muggy. The architecture here is just so fantastic.

The RAI is a very nice place, too, but modern in design, unlike most of the buildings in this area. The RAI is huge and has a bunch of smaller room (which are still very large). The Plug-in Pavilion is straight back in the front door, through room 1, room 6 then into room 7. It's kind of funny, at the front of the convention center everyone is wearing black suits and ties. By the time you get to the back, in room 7 where the video plug-in guys are, it's t-shirts, which suits me just fine, thank you.

This year the Plug-in Pavilion has Digieffects, Automatic Duck, Noise Industries and RE:Vision Effects. The booth is quite small and it's just a podium to show the product for each company and a couple of comfy couches. GenArts is at the end of the row and they have a larger booth. GridIron is also here and the Foundry and I stopped by and said hello. Adobe has a large booth but not nearly as large as their NAB booth. Avid is directly across from the plug-in pavilion and has a good sized booth.

The show was not all that busy, which surprised me a bit. Like I said though, we were so far in the back that many people are probably working their way up from the front of the convention center. They tell me the weekend will be very busy.

Enough about booths... Seems like a very well organized event.

After the show I met up with a bunch of the folks from the Plug-in Pavilion and GenArts and we ate at an Italian-ish place. The food was quite good. Everyone is so friendly here.

I know that was a hugely exciting update. I'll post some photos next time. :-)

Sunday is the FCP SuperMeet, which should be a load of fun.

Labels: IBC

Save 30% During IBC! Get a 30% discount on all Red Giant and Trapcode full versions and bundles of full versions through Sept 17, 2008! Sale excludes upgrades, crossgrades and academic.

Use promo code IBC30 during checkout.

Labels: IBC, Red Giant, Sale, Trapcode

Hello dear Toolfarm newsblog readers. I just wanted to let you know that I arrived safely in Amsterdam with only one very minor delay. The flight was very smooth and uneventful, except for the fact that the interactive console thingie in my row didn't work. I suppose it was a good thing because instead of watching Sex and The City and Scrubs re-runs, I slept a bit.

Anyone who knows me knows that I hate cabs and I will go out of my way to avoid taking them, so I opted for a train from the airport, then a tram, then a 10 block walk. Not so bad, especially after a long flight. I did run into Mark Coleran at the airport, who it turns out, was on the same flight as I was. You may know Mark from GridIron software or all of the awesome interface design work he's done for films. Just Google his name if you're curious. He's super talented.

I've brought my camera, charger, power converter, camera cable and so on, so expect some updates from IBC over the next 7 days. (Sorry, I haven't taken any photos yet!) I'll be helping out Red Giant at the FCP Supermeet and also working at the Digieffects booth at the show. If there's anything you believe that I MUST do while at IBC or while in Amsterdam, please post a comment here or email me at michele [at] toolfarm.com.

Labels: IBC

Automatic Duck Pro Export FCP Offers Significant Improvements to the Final Cut Pro to Avid, Quantel and Pro Tools Workflow

Seattle, WA (September 4, 2008) - Automatic Duck (www.automaticduck.com), the creators of timeline integration software for digital media artists, announced today it will demonstrate its newly enhanced version of the company's flagship Timeline Integration solution for Final Cut Pro users - Pro Export FCP 4.0 during IBC 2008 this month in Amsterdam. At its stand #7.K21 in the Plug In Pavilion, Automatic Duck president, Wes Plate, will be on hand to meet European customers and partners and highlight all new developments with the Company.

IBC returns to the RAI Centre in Amsterdam this year, with the exhibition halls open to attendees from September 12-16, 2008.

Automatic Duck users continue to champion the advantages of the Company's timeline translation tools, often hailing the critical role 'the Duck' plays in their everyday workflow. Rob Birnholz, owner of Absolute Motion Graphics, a post production house in Orlando, had this to say about Automatic Duck:

"I'm a very solutions-oriented guy; I approach each project as a workflow challenge to be solved. It's critical that all the tools I use blend together, and this is one of the key things Automatic Duck does for my workflow. Final Cut Pro plays a big role in my everyday work. Being able to pre-build segments in Final Cut -- real time playback is very important for me -- then export my builds instantly is a huge time saver. Automatic Duck ties my entire workflow together. It's a no-brainer!"

What's New in Pro Export FCP 4.0:

Pro Export FCP 4.0 adds significant improvements to a number of key workflows for customers. Here is a sneak peak at some of the new features:

Improvements to the Final Cut Pro to Avid Workflow

• The ability to convert Final Cut Pro media into Avid media files;
• 24fps support;
• Conversion of many FCP effects and parameters into Avid effects, such as Picture-In-Picture.

Improvements to the Final Cut Pro to Pro Tools Workflow

• The ability to export an AAF file linking to external media files;
• The ability to include video track for viewing picture.

Improvements to the Final Cut Pro to Quantel Workflow

The inclusion of more effects data from Final Cut Pro for import into next generation iQ and eQ systems.

Pricing and Availability

As of IBC 2008, Pro Export FCP 4.0 will be available for purchase in the Fall of 2008, and will be priced at $495.00 for new customers and will be available as a $195.00 upgrade for existing users.

About Automatic Duck

Automatic Duck is the pioneer of Timeline Integration Engine technology and leads the content creation marketplace with powerful solutions for seamless, comprehensive timeline translation capabilities between Avid, Adobe After Effects, Combustion, Discreet Smoke, Final Cut Pro, Motion and Quantel via XML, OMF and AAF. For more information on Automatic Duck's unique Timeline Integration Engine technology, please visit www.automaticduck.com.

Labels: Automatic Duck, Final Cut Pro, IBC

San Francisco, CA, September 2, 2008 - Red Giant Software will sponsor the IBC Final Cut Pro Users Group meeting, which takes place on September 14, 2008 from 7 pm at the "Gashouder" building in the grounds of the Culture Park Westergasfabriek in Amsterdam, The Netherlands. To celebrate the show and the first annual Final Cut Pro user group meeting in Europe, Red Giant Software is offering a 30% discount on all products purchased from the company's online store from September 10-17, 2008.

Making a guest appearance at the user meeting will be Miguel de Olaso, whose successful production company, Red Lab (www.redlab.es), is based in Spain. Miguel is DOP and a RED ONE Digital Cinema Camera wizard. He will show footage shot on a RED ONE camera and give a talk on workflow featuring Red Giant Software.

Also at the meeting will be Philip Bloom (www.philipbloom.co.uk), leading UK filmmaker with over 20 years of experience. Philip has called Magic Bullet Suite Looks "revolutionary" and has high praise for the integration with Final Cut Pro. Additionally, Michele Yamazaki from Toolfarm will demonstrate before and after clips to highlight the effective application of Magic Bullet Looks for setting the mood of the footage.

Exclusive IBC 2008 Show Special

Red Giant Software is offering a 30% discount off any purchases made in the company's online store from September 10-17, 2008. Customers are required to enter Coupon Code IBC30 to receive the discount during checkout.

About Red Giant Software

Red Giant Software LLC (http://www.redgiantsoftware.com/) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications, including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on
production-proven technology developed by visual effects veterans.

Labels: Final Cut Pro, IBC, Red Giant, Toolfarm

Company to demonstrate its VFX plug-ins on a wide range of products on stand 7.K41

Cambridge, MA - GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2008, being held September 12-16 at the Amsterdam RAI.

Visitors to GenArts stand 7.K41 will be given demonstrations of Sapphire Plug-ins on a number of host platforms, including: Adobe After Effects & Premiere Pro, Apple Final Cut Pro, Motion & Shake, Avid AVX Products, and Autodesk Combustion. In addition, GenArts will be showing a technology preview of Sapphire for OFX products on The Foundry’s Nuke, Autodesk Toxik and Eyeon Fusion. For over a decade, GenArts Sapphire Plug-ins have set the standard for sophisticated, organic visual effects which natively integrate with the industry's leading editing and compositing systems.

About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects, Premiere Pro and Premiere Elements; Apple Final Cut Pro, Final Cut Express, Motion and Shake; Avid AVX Products; Autodesk Compositing & Editing Systems and Combustion; Eyeon Fusion; and Quantel generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at www.genarts.com.

Labels: GenArts, IBC

Amsterdam, The Netherlands (IBC, Stand 7.736), September 7, 2007 - Digieffects, a developer of popular software plug-ins for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion today announced New Media AV as its European trade distributor. This news follows on the heels of New Media AV's announcement that the company is expanding its footprint into the rest of Europe, to offer a physical presence on a local level. See New Media AV at IBC in Amsterdam from September 7-11, 2007 in stand 7.736.

"New Media AV will be instrumental in expanding our reach in Europe. We look forward to the new partnership with New Media AV and the opportunity to re-structure the distribution channel in Europe to better reflect changing needs of our customers," said Robert Sharp, President at Digieffects.

"Digieffects is one of the earliest players in the plug-in business and their products remain, to this day, a cornerstone of any video professional's special effects toolkit. We are pleased to represent the company in Europe during the latest phase of their development," said Mark Budgen, Managing Director of New Media AV.

"Jocomp has been representing Digieffects in Germany for many years. Now that we are part of the New Media AV umbrella we can better serve the company's interests in the region. We look forward to a bright future with this new structure," said Johannes Bauer, Managing Director of New Media AV Germany (formerly Jocomp - Tools Pro Motion).

About New Media AV New Media AV (www.nmav.com) was set up to provide distribution with a focus on the media industry. Aware of the impersonal and non-sector specific distribution that was currently available, New Media AV's vision was to combine AV industry and distribution knowledge. The result is a distribution company for the new media age-carefully managing products with attention to detail, personally managing the channels with enthusiasm and a dedicated focus. Our aim is to provide the products that AV resellers want, supplied efficiently in a friendly manner.

Labels: DigiEffects, IBC

Company to demonstrate their VFX plug-ins on a wide range of products on stand 7.921

Cambridge, MA. August 21, 2007 -- GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2007, being held September 7-11 at the Amsterdam RAI. Visitors to GenArts stand 7.921 will be given demonstrations of the latest releases of Sapphire Plug-ins, including the much anticipated new version for Autodesk systems which features over 45 new effects, as well as many enhancements to existing effects in the package. Sapphire Plug-ins will also be shown on a number of other host platforms including: Adobe After Effects & Premiere Pro, Apple Final Cut Pro & Shake, Avid AVX Products, and Autodesk Combustion. For over a decade, GenArts Sapphire Plug-ins have set the standard for sophisticated, organic visual effects which natively integrate with the industry's leading editing and compositing systems.

For more GenArts news, visit us online at the IBC Virtual Press Office

About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.

Labels: Event, GenArts, IBC