"With Adobe Creative Suite 3 Production Premium the video editing market just got a whole lot more interesting," said John Loiacono, senior vice president of Creative Solutions at Adobe. "We're back on the Mac with a great cross-platform suite that will enable new levels of expressiveness and productivity over multiple mediums. With Flash technology emerging as the standard for mass distribution of video across the Internet - bringing TV shows online, and powering the video capabilities of YouTube and MySpace - our Production suite is at the cutting edge of video and rich media workflows."

Professional Results with Unmatched Integration
Adobe Creative Suite 3 Production Premium covers the full capture-to-delivery workflow with its integrated applications and time-saving utilities. Adobe Premiere Pro CS3 offers enhanced features such as new format support and a unique Time Remapping tool that improves slow motion and variable speed effects. The industry standard for visual effects and motion graphics - After Effects CS3 - now offers: Shape Layers for drawing and animating vector shapes; the Puppet tool for stretching and manipulating 2D images as lifelike animations; and the Brainstorm tool for interactively generating and previewing animation variations. For audio, Soundbooth CS3 enables users to create professional-quality soundtracks for their productions.

"Having worked with Academy Award winning filmmakers such as Martin Scorsese, James Cameron, and Robert De Niro, we are always in search of the most efficient ways to produce our most demanding work," said Rob Legato, director and supervisor for The Basement. "Adobe Creative Suite 3 Production Premium makes our workflow easier than ever with its new integration among our favorite Adobe applications like Adobe After Effects and Adobe Premiere Pro. Going after that ever-elusive perfect shot has never been more creatively stimulating or seamless as it is now."

With the new video layer support in Photoshop CS3 Extended, professionals can easily edit, paint, and clone between frames, and then export standard video formats. New Document Profiles for video in Illustrator CS3 ensure that graphics are cropped to video-safe sizes and ratios. Production Premium includes Flash CS3 Professional, enabling a seamless workflow with After Effects and Encore, so projects can now be published to the web through streamlined workflows. Adobe Dynamic Link eliminates rendering as users interchange media between Adobe Premiere Pro CS3, After Effects CS3, and Encore DVD CS3, and Clip Notes enables producers and other reviewers to embed time-code specific comments in Adobe PDF format directly into clips for faster review.

Special additions to Adobe Creative Suite 3 Production Premium include Adobe OnLocation^TM CS3 for direct-to-disk recording and monitoring, and Adobe Ultra® CS3 software for chroma keying. The new Adobe OnLocation CS3 saves time in the field with its direct-to-disk recording and monitoring, offering the ability to shoot with higher quality on site. Both Adobe OnLocation CS3 and Adobe Ultra CS3 support only Windows-based systems.

Multi-format delivery, anywhere
Adobe Creative Suite 3 Production Premium lets creatives capture and deliver across a broad range of formats. OnLocation CS3 records DV and HDV directly to disk, which is easily accessible through Adobe Premiere Pro CS3 for a streamlined editorial workflow, including support for HD, SD and HDV formats. Adobe Encore DVD CS3 now supports the ability to author and deliver professional titles on standard-definition DVD and high-definition Blu-ray Disc. Flash CS3 Professional lets users export video projects to the web in the .flv format and includes the Adobe Media Encoder to export video for mobile phones, iPods, and other devices.

Meet The Creative Suite 3 Family
The Adobe Creative Suite product line and brand has now been expanded to include Adobe Creative Suite Design editions, Adobe Creative Suite Web editions and Adobe Creative Suite Production Premium (see separate releases). The all-encompassing Adobe Creative Suite Master Collection incorporates 12 new Adobe creative applications in a single box. New to the Adobe Creative Suite 3 family, Adobe Device Central CS3 (see separate release) radically boosts the productivity of creative professionals who develop content for mobile handsets. An updated version of Adobe Bridge CS3, the hub of Adobe Creative Suite, provides instant access to Version Cue® CS3 and an expanded Adobe Stock Photos service. To celebrate the unveiling of the Adobe Creative Suite 3 family, Adobe will offer viewing of the launch event via webcast on March 27 at 3:30 p.m. EDT. To attend the webcast, please visit www.adobe.com/go/cs3launch .

Pricing and Availability
Adobe Creative Suite 3 Production Premium will begin shipping worldwide in the third quarter of 2007 and will be available for pre-order immediately through Adobe Authorized Resellers, including Toolfarm. Estimated street price for Adobe Creative Suite 3 Production Premium is US$1,699. There are numerous upgrade paths available for Adobe customers. For more detailed information about features, upgrade policies, pricing, and international versions please visit: www.adobe.com/go/creativesuite .

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

"Our customers wanted all the components in Adobe Production Studio to be available on both the Macintosh and Windows platforms," said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. "We listened and believe that an innovative new cross-platform video suite, anchored by powerhouse releases of Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects, will really shake up the industry."

Adobe Production Studio creates an efficient post-production workflow enabling creative professionals to move smoothly between the full range of post-production tasks while remaining focused on their creative vision. The product combines Adobe's award-winning applications, including Adobe After Effects for compositing, effects and animation, Adobe Premiere Pro for non-linear editing, Adobe Encore DVD for DVD authoring, Adobe Photoshop, Adobe Illustrator, as well as the time-saving workflow enhancements offered by Adobe Dynamic Link. Dynamic Link eliminates the need for rendering when moving motion graphics and visual effects from Adobe After Effects to the real-time HD, SD and DV editing environment in Adobe Premiere Pro and Adobe Encore DVD.

Adobe Soundbooth is designed to enable creative professionals to produce high-quality audio. Offering the ability to quickly record, edit, and customize audio and music for web and video production, Adobe Soundbooth makes the delivery of pristine sound tracks fast and efficient. Adobe Soundbooth will take the place of Adobe Audition in the next version of Adobe Production Studio. Adobe Audition will continue to be developed for audio professionals as a stand-alone product for Windows.

"At Turner Studios Post, we are constantly modifying our workflows to gain the greatest efficiency while maintaining the highest quality and most creative end results for our clients," said Ken Brady, director of technical operations at Turner Broadcasting Atlanta. "Supporting all of the Turner Entertainment Networks means we have to remain flexible and, most importantly, productive. Adobe Production Studio coming to the Apple platform moves us one step closer toward realizing an internal goal of having just one workstation per editing suite, with all of the creative tools available that our operators need. The tight integration of the components in Production Studio is a model that our editors really enjoy."

Adobe video technologies -- including Adobe Production Studio, Flash Media Server for streaming interactive media applications and Flash Video for easy video playback across the Internet -- are having a profound impact on how broadcast and video content is being distributed. Today, thanks to Adobe's Emmy-award winning Flash Video software, television shows such as Lost, Desperate Housewives, Grey's Anatomy and Friday Night Lights are being delivered online, while the technology also powers the video capabilities of social networking sites like YouTube and MySpace.

Pricing and Availability

The next version of Adobe Production Studio for Macintosh and Windows is expected to be available in mid-2007. Adobe Production Studio as well as Adobe Premiere Pro, Adobe Encore DVD, and Adobe Soundbooth will be available for Intel-based Macintosh computers; the next releases of Adobe After Effects, Adobe Photoshop, and Adobe Illustrator will be offered as Universal Binaries for the Macintosh. Adobe Production Studio and all its components will continue to be available for the Windows platform.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.