NewBlueFX Stabilizer makes it easy to produce smooth and steady footage. A powerful analyzer searches through all frames, calculates frame-to-frame motion, and realigns the affected pictures so they look clear and jitter free, just like the rest of your footage.

Learn More/Purchase in our Store | Download Free Trial

(Windows Only, Mac Version Available Shortly)


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Labels: New Product, NewBlueFX, NewBlueFX Stabilizer

Corel and EDIUS now with keyframing: Most NLE's support keyframes, however some NLEs have limitations, including:

• Adobe Premiere Pro: In Adobe Premiere Pro, keyframing and presets are mutually exclusive. As such, we determined which to support on a plugin by plugin basis. For example, if the NewBlueFX plugin benefits more from presets then from keyframing, we chose presets. Please note that this problem does not exist in Adobe After Effects, so full keyframe support is available for all NewBlueFX within Adobe After Effects.
• Grass Valley EDIUS: Until now, we did not support keyframing, but we have good news: We’ve recently upgraded our EDIUS effects with keyframe support. You can download this free upgrade.
• Corel VideoStudio: Like EDIUS, we originally did not support keyframing, but have now upgraded our plugins to do so. To get this free upgrade.

Update your NewBlueFX Plug-ins!

Labels: Corel, EDIUS, NewBlueFX, Premiere Pro, Update

Color Fixer Plus, part of NewBlue Video Essentials, provides an easy way to correct color balance. Because it also adjusts saturation, brightness, and film gamma, it's a great tool to quickly get the look you want in one pass.

Learn More/Purchase NewBlue FX Video Essentials | Free Trial

Labels: NewBlueFX, Tutorial, Video Essentials

NewBlueFX Image Mapper, part of the new NewBlue FX Video Essentials III, makes it easy to superimpose images within your scene.



We created this effect to quickly and efficiently superimpose a clip onto nearly any surface in your video while maintaining a realistic feel. In this edition of Tips & Techniques, Jeremy Rasnic shows you how to use Image Mapper to map a clip onto just about any surface in your video.

Labels: NewBlueFX, Tutorial, Video Essentials

Save $30 on the entire set of NewBlueFX Video Essentials (I & II). The sale has been extended through November 30th.

NewBlueFX Video Essentials I: Just as every painter needs a canvas, brush, and paint, no video editor should be without NewBlue Video Essentials. This valuable collection of tools features a set of 10 video effects designed to make your workflow more efficient. Think of these as a Swiss army knife of tools designed to enhance, optimize, and accelerate your productivity.



NewBlueFX Video Essentials II: Use this collection of ten indispensable effects to solve frustrating problems and add luster to your productions, all with intuitive yet powerful controls. The NewBlue Video Essentials II collection features 131 presets in 10 different plugins that brings video magic to the desktop. Use this collection to solve frustrating problems and add luster to your productions, all with intuitive yet powerful controls.

Labels: NewBlueFX, Sale, Video Essentials

The Video Editor's Wish List of Tools & Techniques in One Package

La Jolla, CA - November 04, 2009 - NewBlue, Inc. today launched Video Essentials III, the third and latest offering in its best-selling Video Essentials series of video effects and transitions plugins. NewBlue Video Essentials III provides highly-practical video tools designed to solve everyday production issues. The collection includes Rolling Shutter, Image Mapper, Edge Smoother, Split Screen, Gradient Tint, Spotlight and three additional video effects plugins.

Available for all major video editing software platforms, including Adobe After Effects, Adobe Premiere, Adobe Premiere Elements, Adobe Premiere Pro, Apple Final Cut Pro, Apple Final Cut Express, Avid Media Composer, Avid NewsCutter, Avid Symphony, Avid Xpress, Avid Liquid, Corel (formerly Ulead) VideoStudio, Pinnacle Studio, Sony Vegas, Sony Vegas Movie Studio and Canopus EDIUS, NewBlue Video Essentials III improves and enhances video footage while reducing overall project time.

Who says the sequel can't be as good as the original?, says Todor Fay, NewBlue's chief technology officer. "We built NewBlue Video Essentials III in response to the incredible feedback we received regarding our original Video Essentials effects plugins products. Video Essentials III represents the best-of-the-best of these wishlists."

Using NewBlue Video Essentials III, video editors and enthusiasts can easily fix motion distortion from CMOS cameras, soften jagged edges on text and graphics, effortlessly map the four corners of a video insert over a scene, selectively strengthen color and manipulate atmosphere and easily perform dozens of other tasks designed to optimize workflow.

NewBlue Video Essentials III joins the company's highly-regarded product line of nearly 20 exclusive video plugins collections and is value-priced at $79.95.

Included in NewBlue Video Essentials III are:

• Image Mapper, which makes it easy to superimpose a smaller image within the scene, including curving the edges for flexible shapes.
• Auto Contrast, which dynamically adjusts contrast and vibrance, helping achieve well-balanced visuals without tedious keyframing.
• Edge Smoother, which selectively softens jaggy edges on text and graphics to blend the scenes together - the next best thing to true anti-aliasing.
• Proportion Helper, which assists the scene composition and balance by providing practical guidelines to arrange elements.
• Rolling Shutter, which repairs the common wobble and skew damage that affects many video cameras using CMOS sensors.
• Split Screen, which elegantly divides the image in a few clicks for compositing - no messy math required.
• Diffusion, which makes the clips bloom in seconds, whether it's giving a soft glow to wedding footage or an otherworldly aura to the next sci-fi epic.
• Gradient Tint, which gives the power to bring out blue skies, selectively affect color ranges, and more, an invaluable evolution of a key photographer's filter.
• Spotlight, which provides a versatile way to bring focus to the subjects and apply finishing touches such background blur.
• Dual Booster, which provides an innovative way to independently affect darker and lighter parts of an image, going from subtle enhancements to artistic expression.

Users can purchase NewBlue Video Essentials directly from Toolfarm. A fully-functional trial version is available for download, as well.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies, including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform, that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 15 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility.

Labels: After Effects, Avid, Avid Liquid, NewBlueFX, Pinnacle Studio, Premiere Pro, Sony Vegas, Video Essentials

The tutorial link for NewBlueFX Rack focus was incorrect in our last newsletter. The following is the correct tutorial information. We apologize for any confusion.

Rack Focus from NewBlue Video Essentials II creates an artificial focus blur that mimics camera depth of field.





Learn More/Purchase in our Store | Download a Free Trial

The entire set of NewBlueFX Video Essentials ( I & II) is on sale through November 30th.

NewBlueFX Video Essentials I: Just as every painter needs a canvas, brush, and paint, no video editor should be without NewBlue Video Essentials. This valuable collection of tools features a set of 10 video effects designed to make your workflow more efficient. Think of these as a Swiss army knife of tools designed to enhance, optimize, and accelerate your productivity.

NewBlueFX Video Essentials II: Use this collection of ten indispensable effects to solve frustrating problems and add luster to your productions, all with intuitive yet powerful controls. The NewBlue Video Essentials II collection features 131 presets in 10 different plugins that brings video magic to the desktop. Use this collection to solve frustrating problems and add luster to your productions, all with intuitive yet powerful controls.

Labels: NewBlueFX, Sale, Tutorial

Rack Focus from NewBlue Video Essentials II creates an artificial focus blur that mimics camera depth of field.

Learn More/Purchase in our Store | Download a Free Trial

Labels: NewBlueFX, Tutorial

NewBlueFX Film Look makes your video feel like it was shot on film. In this edition of Tips & Techniques, Ian Stark shows you how to use Film Look's color and lighting characteristics to create your own signature style.



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Labels: NewBlueFX, Tutorial

Learn how to use NewBlueFX Motion Blends to quickly and easily create beautiful animated title wipes.


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Because the Motion Blends transitions correctly work with alpha transparency, the same motion oriented transitions from Motion Blends that twist, roll, shake, or otherwise mutate one scene to another can be applied to text letters, with stunning results.

Discover NewBlueFX Motion Blends | Download a Free Trial

Labels: Avid, Final Cut Pro, NewBlueFX, Premiere Pro, Sony Vegas, Tutorial

Rack Focus, part of the NewBlue FX Video Essentials II collection, allows you to create shots with faux depth of field by selectively blurring a portion of the image. This is great for creating a film look depth of field, artificially controlling the center of attention, or even making a scene look like it was shot with miniatures.

Check out the Tutorial | Download a Free Trial

Labels: NewBlueFX, Tutorial

May 18, 2009 - LA JOLLA, CA - Following its acclaimed release of the original Video Essentials effects plugin collection, NewBlue, Inc. is back with NewBlue Video Essentials II. Featuring an indispensable toolbox of 10 distinct video effects plugins, NewBlue Video Essentials II aids video professionals and enthusiasts in restoring, refining and enhancing their video.



With features such as chromakey, picture-in-picture, noise reducer and rack focus, NewBlue Video Essentials II joins the company's highly-regarded product line of 18 exclusive video effects plugins collections. The product is available for all major video editing software platforms, including Adobe After Effects, Adobe Premiere, Adobe Premiere Elements, Adobe Premiere Pro, Apple Final Cut Pro, Apple Final Cut Express, Avid Media Composer, Avid NewsCutter, Avid Symphony, Avid Xpress, Avid Liquid, Corel (formerly Ulead) VideoStudio, Pinnacle Studio, Sony Vegas, Sony Vegas Movie Studio and Thomson Grass Valley EDIUS. The collection is value-priced at $79.95.

"We created NewBlue Video Essentials II in response to the incredible feedback we received regarding our original Video Essentials collection," explains Chief Technology Officer, Todor J. Fay. "This collection represents the best-of-the-best of these ideas and suggestions."

Included in NewBlue Video Essentials II are:

Chroma Key, which mixes two shots together by converting a selected color in the source shot into transparency.

Color EQ, which adjusts the color characteristics of a selected color range in the scene.

Color Swap, which replaces a selected color range in the scene with a different color.

Lens Correction, which both corrects camera distortion to improve image quality and introduces distortion for an aesthetic effect.

Letterbox, which translates film shot in a different aspect ratio by stretching the source material back to its original shape and filling in the borders appropriately.

Noise Reducer, which removes noise in the image, particularly useful with old analog video or scenes shot in low light.

Picture-In-Picture, which provides a very thorough picture in picture effect that includes full 3D geometry, border, shadow, and reflection features.

Rack Focus, which creates an artificial focus blur that mimics camera depth of field.

Shadows and Highlights, which helps correct lighting problems, providing a software fill light for underexposed areas and a dampener for overexposed highlights.

Users can purchase NewBlue Video Essentials directly from the company's website at http://www.newbluefx.com/video-essentials-ii.html. A fully-functional trial version is available for download, as well.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies - including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX (http://www.newbluefx.com) product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 13 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST.

For further information on NewBlueFX, please see http://www.newbluefx.com/media-kit.html.

Labels: After Effects, Avid, Final Cut Express, Final Cut Pro, NewBlueFX, Premiere Elements, Premiere Pro

A Taste of Video Effects and Transitions at an Unbeatable Price

Video, Multimedia and Technology Editors

LA JOLLA, CA (March 23, 2009) - NewBlue, Inc., the fastest-growing developer of integrated effects technology for video, rolled out the NewBlue Sampler Pack today. This collection of video effects and transitions presents video editors with a selection of plugins from its best-selling NewBlueFX collections, competitively-priced at $49.95.

Included in the Sampler Pack are 10 video effects and transitions chosen by the company to best illustrate the capabilities of its leading NewBlueFX effects collections and includes the 3D Confetti, 3D Pizza Boxes, Active Camera, Air Brush, Color Melt, Detail Enhancer, Film Look, Paper Collage, Smear, and Water Color plugins.

Explains Melissa Jordan Grey, chief strategic officer, "The NewBlue Sampler Pack introduces a great way to experience NewBlueFX and discover what our product line is all about. Best of all, video editing enthusiasts can sample our leading video effects and transitions packages at a fraction of the price."



The NewBlue Sampler Pack joins the company's highly-regarded product line of 16 exclusive video effects plugins, video transitions and audio filters packages. The product is available for all major video editing software platforms, including Adobe After Effects, Adobe Premiere, Adobe Premiere Elements, Adobe Premiere Pro, Apple Final Cut Pro, Apple Final Cut Express, Avid Media Composer, Avid NewsCutter, Avid Symphony, Avid Xpress, Avid Liquid, Corel (formerly Ulead) VideoStudio, Pinnacle Studio, Sony Vegas, Sony Vegas Movie Studio and Thomson Grass Valley EDIUS. The collection is value-priced at $49.95.

Featured in the NewBlue Sampler Pack are:

3D Confetti (Transition) from NewBlue 3D Explosions, which turns the first scene into bits of three-dimensional confetti that blow off the screen to reveal the second scene.

3D Pizza Boxes (Transition) from NewBlue 3D Transformations, which builds a stack of spinning boxes with the sides alternating between the first and second scene. The boxes eventually settle together and combine to create the second scene.

Active Camera (Effect) from NewBlue Motion Effects, which simulates every variety of camera jitter, from agitated hand-held to jack hammer or a gentle train ride.


Air Brush (Effect) from NewBlue Art Effects, which creates an air brushed effect by smoothing colors while maintaining sharp edges.

Color Melt (Transition) from NewBlue Art Blends, which morphs between two clips by expanding and softening the colors.

Detail Enhancer (Effect) from NewBlue Video Essentials, which strengthens the lines and edges in the video image, bringing out detail in a dull or foggy scene and resulting in a clearer picture.

Film Look (Effect) from NewBlue Film Effects, which modifies the video's color characteristics and lighting to reproduce a particular film stock or create a unique mood or look.

Paper Collage (Transition) from NewBlue Paint Blends, which blends between two clips as it builds the video image from layers of colored paper.

Smear (Transition) from NewBlue Motion Blends, which blurs the first clip along a motion axis, then clears the blur to reveal the second clip.

Water Color (Effect) from NewBlue Paint Effects, which repaints the video scene so that it resembles a water color painting.

About NewBlue, Inc.:

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 11 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST.

Learn More/Purchase NewblueFX Sampler Pack

Download a Free Demo

Since the NewBlueFX Sampler Pack is only $49.95, it has been added to our Plug-ins for $99 and Under Pages!

Labels: NewBlueFX

Users of Sony Vegas 8.1, a true 64-bit application designed to maximize the capabilities of 64-bit Windows Vista, experience the joys of faster performance and decreased render times, but at the expense of no 3rd party plugin support... until now that is.

NewBlueFX has ported the entire line of NewBlue Effects and Transition plugins to 64 bits, which run beautifully in Sony Vegas 8.1. Best of all, the 64 bit upgrade is FREE for all registered NewBlueFX customers. Simply download the latest installer from our downloads page and upgrade your installation.

NewBlueFX video products are compatible with the following hosts:

• Adobe After Effects 7.0 and higher for Windows and Intel Macs.
• Adobe Premiere 7.0 or higher, Adobe Premiere Elements 3.0 or higher
• Adobe Premiere Pro - all versions: Windows and Intel Macs.
• Apple Final Cut Pro version 5.1 and higher, Apple Final Cut Express version 3.5 and higher, and Apple Motion for Intel Macs. (Note: AudioFX are not compatible with Apple Final Cut products.)
• Avid AVX 2.0 compatible NLEs for Windows, including: Avid Media Composer, Avid NewsCutter, Avid Symphony and Avid Xpress for Windows and Intel Macs. (Note: AudioFX are not compatible with these Avid editing systems.)
• Avid Liquid version 7.1 or higher
• Corel (formerly Ulead) VideoStudio version 9 and higher
• Pinnacle Studio versions 10, 11 or higher
• Sony Vegas and Sony Vegas Movie Studio versions 4 or higher
• Sony Vegas Pro 8.1 (NOW SUPPORTING 64-bit)
• Thomson Grass Valley (formerly Canopus) EDIUS version 4.6 or higher.

NOTE: Adobe After Effects and Apple Motion are not compatible with transition packages.

Labels: NewBlueFX, Sony Vegas, Update

Just as every painter needs a canvas, brush, and paint, no video editor should be without NewBlue Video Essentials.

Think of these as a Swiss Army Knife of tools designed to enhance, optimize, and accelerate your productivity.

Don't miss out on this fantastic deal! For Final Cut Pro, After Effects/Premiere Pro, Sony Vegas, Avid AVX, Avid Liquid, Edius and other hosts

Labels: After Effects, Avid, Avid Liquid, AVX, Final Cut Pro, NewBlueFX, Premiere Pro, Sony Vegas, Video Essentials

We have 2 new versatile and affordable product packages from NewBlueFX: Paint effect packages and transitions for Premiere Pro, Final Cut Pro, Avid Liquid, and Sony Vegas.

Make your video to look like a painting, drawing, or cartoon with NewBlue Paint Effects. This valuable collection features 134 presets in 12 distinct video effects designed to transform your scenes with artistic color and captivating paint techniques.

Use painting, drawing and cartoon techniques to create exciting scene transitions with NewBlue Paint Blends. This valuable collection of transitions features a set of 124 presets in 12 distinct video transitions designed to transform your transitions with artistic color and captivating paint techniques.

Labels: Avid Liquid, Final Cut Pro, NewBlueFX, Premiere Pro, Sony Vegas

The 'Swiss Army Knife' of Video Effects Collections

Video, Multimedia and Technology Editors

LA JOLLA, CA (September 22, 2008)— NewBlue, Inc. announces NewBlue Video Essentials, a comprehensive collection of NewBlueFX video plugins designed to enhance, optimize, and accelerate productivity and workflow. Featuring an indispensable toolbox of 10 distinct video effects plugins, NewBlue Video Essentials aids video professionals and enthusiasts in repairing, refining and improving their video.

NewBlue Video Essentials joins the company's highly-regarded product line of 14 exclusive video effects plugins, video transitions and audio filters. The product is available for all major video editing software platforms, including Adobe After Effects, Adobe Premiere, Adobe Premiere Elements, Adobe Premiere Pro, Apple Final Cut Pro, Apple Final Cut Express, Avid Media Composer, Avid NewsCutter, Avid Symphony, Avid Xpress, Avid Liquid, Corel (formerly Ulead) VideoStudio, Pinnacle Studio, Sony Vegas, Sony Vegas Movie Studio and Thomson Grass Valley EDIUS. The collection is value-priced at $79.95.

"NewBlue Video Essentials is an incredible value, but don’t be fooled by its aggressive pricing," explains Paul Devermann, VP of Business Development. "This suite of video effects plugins offers critical tools to get the job done. Nowhere else will you find such a powerful set of truly useful tools for less than $100, much less $79.95."

Included in NewBlue Video Essentials are:

• Color Fixer Plus, which provides a quick and easy way to fix color balance. It can also adjust the saturation, brightness, and film gamma.
• Crop Borders, which quickly and easily eliminates unnecessary video borders.
• Detail Enhancer, which strengthens the lines and edges in the video image, bringing out detail in a dull or foggy scene and resulting in a clearer picture.
• Flash Remover, which automatically senses camera flashes and removes them from the video.
• Pixelator, which replaces an oval area on the screen with large colored blocks, obscuring the underlying image. This can be used to obscure a face to maintain anonymity.
• Sharpen, which refines the video image, enhancing the definition.
• Soft Focus, which gently blurs the video image.
• Tint, which changes the coloring and light behavior of the video image. It provides control over the tinting, color saturation, brightness, and has the option of adding the lighting depth of film.
• Touch Up, which smoothes the image, removing subtle blemishes from the video, while maintaining strong details. Touch Up is a great way to clean up an image to make it more appealing.
• Video Tuneup, which combines four very useful image adjustment filters for quick and easy fine (or not so fine) tuning of the image.

• Purchase NewBlue Video Essentials
• Download A Free Demo

About NewBlue, Inc.:

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 8 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST.

Labels: NewBlueFX, plug-ins, Video Essentials

All NewBluefx Plug-ins for Final Cut Pro are 50% off on Wednesday, August 27th! Users of this popular video editing software for Intel-based Apple Macintosh computers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. Among the NewBlueFX plug-in collections released for Apple Final Cut Pro are seven VideoFX collections:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces.
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique.
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters.
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality.
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults.
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next.
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways.

All of the NewBluefx plug-ins are available as trials in our demo page. In addition, NewBlueFX offers Apple Final Cut Pro customers NewBlue Cartoonr, the fast, free, easy way to give live video a cartoon look.

Labels: Final Cut Pro, NewBlueFX, One Day Sale

NewBlue, Inc. Continues Rapid Expansion into Desktop Video Market with Full Suite of Video FX Plugins

LA JOLLA, CA (August 4, 2008) - NewBlue, Inc. today continued its widening rollout of video effects plugins by unveiling a host of new offerings for Apple Final Cut Pro and Final Cut Express. Users of this popular video editing software for Intel-based Apple Macintosh computers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. The release follows the company's progressive launch of video fx plugins for the Adobe Premiere Pro, Avid Media Composer, Avid Xpress Pro, Avid Liquid, Corel VideoStudio, Pinnacle Studio, Sony Vegas, Thomson Grass Valley Edius product lines.

Among the NewBlueFX plugin collections released for Apple Final Cut Pro v5.1 and higher and Apple Final Cut Express 3.5 and higher are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders. This release comes on the heels of the Final Cut-compatible debut of NewBlue Cartoonr, the company's free cartoon look plugin available at http://www.newbluefx.com/cartoonr

Known for their ease-of-use, clean design and immense variety of video and audio techniques, NewBlueFX provides video editors Hollywood-style techniques at accessible prices. Unlike many other available effects on the market, NewBlueFX integrate seamlessly into their host video editor, including Apple Final Cut Pro.

Explains Melissa J. Grey, NewBlue's chief strategic officer, "Releasing NewBlueFX for Apple Final Cut Pro represents the culmination of a year-long product rollout. We are thrilled to enter the Mac market and count Final Cut Pro among the vital editing platforms we support."

Among the NewBlueFX plug-in collections released for Apple Final Cut Pro are seven VideoFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Film Effects, NewBlue Motion Blends and NewBlue Motion Effects. More specific product descriptions follow:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Users can purchase NewBlueFX for Apple Final Cut Pro from Toolfarm.com or directly from the company's website. Fully-functional trial versions are available for download, as well.

In addition, NewBlue offers Apple Final Cut Pro customers NewBlue Cartoonr, the fast, free, easy way to give live video a cartoon look. Users can download this plug-in, valued at $250.

About NewBlue, Inc.
NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST.

For further information on NewBlueFX and NewBlue Cartoonr, please see the Media Kit.

Labels: Final Cut Pro, NewBlueFX

NewBlue Continues Rapid Expansion into Video Effects Plugins and Video Transitions Plugins Market

LA JOLLA, CA (May 14, 2008) - After its recent release of video effects plugins for the Adobe Premiere Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas product lines, NewBlue, Inc. continues its widening rollout of video effects plugins by unveiling a host of new effects and transitions for the Thomson Grass Valley! EDIUS nonlinear video editing software. EDIUS users can now enjoy 978 presets and 114 effects plugins encompassed in 12 distinct and competitively-priced NewBlueFX collections.

NewBlue's new effects packages are compatible with the full range of EDIUS software, including EDIUS Broadcast, EDIUS Pro, and EDIUS Neo.

Among the new EDIUS-compatible effects plugins from NewBlueFX are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

Known for their ease-of-use, clean design and immense variety of video and audio filters, NewBlueFX provides video editors Hollywood-style effects at accessible prices. More importantly, NewBlueFX are designed to deliver video editors quick, innovative techniques that bring a distinct look to video productions large and small.

Explains Melissa Jordan Grey, NewBlue's chief strategic officer, "EDIUS users are video professionals with no time to waste. They expect the highest quality results in the smallest amount of time and NewBlueFX delivers on those expectations 100%. We're thrilled to provide NewBlueFX to this distinctive community.

NewBlue's effects plugins for the Thomson Grass Valley EDIUS consists of two main categories, VideoFX and AudioFX. In the VideoFX plugins collections, users will find plug-ins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as "Insectoid," "Buzz" and "Robot Fog."

Included in the VideoFX category are 7 plugin collections:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
  
  
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Included in the AudioFX category are 5 distinct VST-compatible plugin collections:

• NewBlue Equalizers, 9 specialized audio filters that boost or cut ranges of tone in a specialized manner. Plugins include: Adjust Highs, Adjust Lows, Graphic EQ, Parametric EQ, Remove Highs, Remove Lows, Tone Eliminator, Filter Sweep, and Swirl. ($59.95 USD)
• NewBlue Essentials, 8 standard audio processing tools that make any soundtrack complete. Plugins include: Chorus, Delay, Distortion, Echo, Flange, Phaser, Reverb, and Slap Back. ($59.95 USD)
• NewBlue Production Tools, 11 must-have effects to boost the clarity and performance of video soundtracks. Plugins include: Sharpener, Stereoizer, Monofier, Bass Boost, Crisper, Compactor, Sound Expander, Dual Compressor, Tone Compressor, Dual Expander, and Tone Expander. ($59.95 USD)
• NewBlue Scrubbers, 6 powerful, easy-to-use audio repair techniques. Plugins include: Audio Polish, Cleaner, Auto Mute, Background Fader, Hum Remover, and Noise Reduction. ($59.95 USD)
• NewBlue SoundBenders, 9 environmental, vocal and atmospheric effects. Plugins include: Buzzurgle, Insectoid, Phone, Radio, Resonator, Robot Fog, Under Water, Wah and Wind. ($59.95 USD)

EDIUS users can purchase NewBlueFX directly from the company's website at http://www.newbluefx.com. Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.
NewBlue, Inc. delivers innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies-- including NewBlueFX video plugin technologies, the NewBlue Audio Engine and the NewBlue Audiomatrix technology platform-- that meet the varied multimedia needs of consumers and mid- to large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plugin collections and 7 video-oriented effects and transitions collections for the Adobe Premiere Pro, Adobe Premiere Elements, Avid Media Composer, Avid Liquid, Avid Xpress Pro, Pinnacle Studio, Sony Vegas and Thomson Grass Valley EDIUS desktop video editing solutions.

Labels: NewBlueFX

Free Video Effects Plug-in and Transforms Video into Animation for Free: NewBlueFX's Free Cartoon-Look Plug-in Available for Immediate Download

La Jolla, CA (April 14, 2008) - High-end cartoon effects for video are no longer the exclusive domain of Hollywood big boys thanks to video special effects creator NewBlue, Inc. Now anyone using leading desktop video software can take advantage of this free plugin download to "toon up" live-action video with NewBlue Cartoonr, the company's fast, easy and free way to give scenes a cartoon look. Users seeking free Adobe Premiere effects, free Apple Final Cut Pro effects, free Avid Liquid effects, free Adobe After Effects plugins, free Avid Media Composer effects, free Avid Xpress Pro effects, free Canopus Edius effects, free Pinnacle Studio effects and free Ulead VideoStudio effects can download this free video effects plugin at http://www.newbluefx.com/cartoonr.

Inspired by those stylized television ads for a major brokerage firm, NewBlue chief technology officer Todor Fay led his team in designing a lightweight, flexible free video plugin that instantly applies a hand-drawn, cartoon-like effect to live video. Explains Fay, "With NewBlue Cartoonr, users can combine intriguing artistic effects with the power of live action. This free cartoon effects plugin rivals products costing hundreds of dollars."

Although valued at $250, NewBlue is offering NewBlue Cartoonr free of charge to users of all leading desktop video editing platforms. Designed as a video effects plugin, NewBlue Cartoonr integrates directly into the Adobe Premiere Elements, Adobe Premiere Pro, Adobe After Effects, Apple Final Cut Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Canopus Edius, Pinnacle Studio, and Ulead VideoStudio product lines.

When asked why the company would make NewBlue Cartoonr available at no cost to users, Fay replied, "What better way to show the video editing community the power of NewBlueFX? We're quite convinced that once users try NewBlue Cartoonr, they'll come back for more. And with over 100 more effects, filters and transitions in our NewBlueFX collection of video effects plugins, we've got plenty more to offer them."

Part of the NewBlueFX line of audio and video effects plugins, NewBlue Cartoonr offers a rich palette of preset cartoon styles and provides powerful control over drawing and painting techniques. Its elegant user-interface, a NewBlueFX trademark, allows fine tuning of both drawing and painting techniques, resulting in a rotoscoping effect. In addition, NewBlue Cartoonr features controls for blending in the original image to create artistic effects with ease.

Users can download NewBlue Cartoonr, the free video effects plugin, at http://www.newbluefx.com/cartoonr beginning April 14, 2008.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines.

Labels: Free, NewBlueFX

NewBlue Continues its Rapid Expansion into Video Effects Plugins and Video Transitions Plugins Market

Video, Multimedia and Technology Editors

LA JOLLA, CA (April 7, 2008) - After its recent release of video effects plugins for the Adobe Premiere Pro, Avid Media Composer, Avid Xpress Pro and Sony Vegas product lines, NewBlue, Inc. continued its widening rollout of video effects plugins by unveiling a host of new Pinnacle Studio^TM effects and Avid Liquid^TM effects. Users of these two leading video editors can now enjoy 978 presets and 114 effects plugins encompassed in 12 distinct and competitively-priced NewBlueFX collections of video effects plugins.

Among the collections of Pinnacle Studio effects plugins and Avid Liquid effects plugins from NewBlueFX are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

Known for their ease-of-use, clean design and immense variety of video and audio techniques, NewBlueFX provides video editors Hollywood-style techniques at accessible prices. Unlike many other available Avid Liquid effects plugins and Pinnacle Studio effects plugins on the market, NewBlueFX integrate seamlessly into their host video editor.

Explains Todor J. Fay, NewBlue's chief technology officer, "Just as they do on all the platforms we support, NewBlueFX works directly inside Pinnacle Studio and Avid Liquid. This important feature lets video enthusiasts who use these great products add NewBlue's trademark creativity and originality to their videos without having to run an additional program."

"We're pleased to see NewBlue's bag of audio and video tricks become available to Pinnacle Studio and Avid Liquid, said Jan Piros, Director of Product Management Video Editing. The NewBlueFX video effects collections combined with our software will make the home movies produced by video enthusiasts really stand out."

NewBlue's Pinnacle Studio effects plugins and Avid Liquid effects plugins consists of two main categories, VideoFX and AudioFX. In the VideoFX plugins collections, users will find plug-ins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as "Insectoid," "Buzz" and "Robot Fog."

Included in the VideoFX category are 7 Avid Liquid plugin and Pinnacle Studio plugin collections:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Included in the AudioFX category are 5 distinct VST-compatible Avid Liquid plugins and Pinnacle Studio plugins collections:

• NewBlue Equalizers, 9 specialized audio filters that boost or cut ranges of tone in a specialized manner. Plugins include: Adjust Highs, Adjust Lows, Graphic EQ, Parametric EQ, Remove Highs, Remove Lows, Tone Eliminator, Filter Sweep, and Swirl. ($59.95 USD)
• NewBlue Essentials, 8 standard audio processing tools that make any soundtrack complete. Plugins include: Chorus, Delay, Distortion, Echo, Flange, Phaser, Reverb, and Slap Back. ($59.95 USD)
• NewBlue Production Tools, 11 must-have effects to boost the clarity and performance of video soundtracks. Plugins include: Sharpener, Stereoizer, Monofier, Bass Boost, Crisper, Compactor, Sound Expander, Dual Compressor, Tone Compressor, Dual Expander, and Tone Expander. ($59.95 USD)
• NewBlue Scrubbers, 6 powerful, easy-to-use audio repair techniques. Plugins include: Audio Polish, Cleaner, Auto Mute, Background Fader, Hum Remover, and Noise Reduction. ($59.95 USD)
• NewBlue SoundBenders, 9 environmental, vocal and atmospheric effects. Plugins include: Buzzurgle, Insectoid, Phone, Radio, Resonator, Robot Fog, Under Water, Wah and Wind. ($59.95 USD)

Users can purchase NewBlueFX from Toolfarm and directly from the company's website at http://www.newbluefx.com. Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.:

NewBlue, Inc. delivers innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies-- including NewBlueFX video plugin technologies, the NewBlue Audio Engine and the NewBlue Audiomatrix technology platform-- that meet the varied multimedia needs of consumers and mid- to large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plugin collections and 7 video-oriented effects and transitions collections for the Sony Vegas, Adobe Premiere Pro, Adobe Premiere Elements, Avid Media Composer®, Avid Xpress® Pro, Avid Liquid and Pinnacle Studio desktop video product lines.

Labels: Avid Liquid, NewBlueFX, Pinnacle Studio

NewBlue Widens it Offerings for Desktop Video Enthusiasts Video, Multimedia and Technology Editors

LA JOLLA, CA (March 24, 2008) - NewBlue, Inc. today continued its rapid expansion into the desktop video special effects market with a host of new video special effects plug-ins for Avid Media Composer and Avid Xpress Pro video editing systems. Avid customers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. In addition to the Avid line of video editing software, NewBlue also provides plug-in technologies for the Adobe Premiere and Sony Vegas host platforms.

The NewBlueFX video plug-ins product line for Avid Media Composer and Avid Xpress Pro systems consists video plug-ins collections that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom.

"Avid is synonymous with digital video editing," explains Paul Devermann, NewBlue's VP, Business Development. "NewBlue is pleased to provide a rich set of video effects and transitions for customers of Avid Media Composer and Avid Xpress Pro systems."

Ken Miles, Director, Business Development, Avid Technology, Inc. said, "We're very excited to be able offer our customers support for a new suite of third party effects, designed to add flair and creativity to their productions. New Blue continues to innovate in the space of digital media creation, and we're looking forward to hearing success stories from the industry as customers start deploying these new effects into their workflows."

Among the NewBlueFX plug-in collections released for Avid Media Composer and Avid Xpress Pro systems are seven VideoFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Film Effects, NewBlue Motion Blends and NewBlue Motion Effects.

Included in the VideoFX category are seven collections:

• NewBlue 3D Explosions, 180 presets in 13 different plug-ins that introduce creative new ways to blast a scene into pieces. Plug-ins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plug-ins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plug-ins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plug-ins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plug-ins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plug-ins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plug-ins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Users can purchase NewBlueFX directly from the company's website at http://www.newbluefx.com . Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform - that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Sony Vegas, Adobe Premiere, Avid Media Composer and Avid Xpress Pro desktop video product lines. About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, Softimage® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. For more information about the company’s award-winning products and services, visit www.avid.com.

Labels: Avid, NewBlueFX

NewBlue's much-anticipated plugin collection delights desktop video users

Video, Multimedia and Technology Editors

LA JOLLA, Calif. (Jan. 24, 2008) - Adobe® Premiere® Pro, the powerful desktop video-editing software, just became even more powerful thanks to a host of new video and audio plug-ins from innovative technology developer NewBlue, Inc. The company released its NewBlueFX product line for Adobe Premiere Pro, making its full line of NewBlue effects, transitions and filter collections available through the popular desktop video-editing software.

Adobe Premiere Pro users can now enjoy 978 presets and 114 effects encompassed in 12 distinct and competitively priced collections designed to enhance the video editing experience. Among the NewBlueFX collections released for Adobe Premiere Pro are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

"This has been a much anticipated release among our users and we're thrilled to deliver for them and Adobe Premiere Pro," explains Melissa Jordan Grey, chief strategic officer, NewBlue, Inc. "Our company roots are in film and music production, and this innate understanding of the creative process shows in our work."

"NewBlue's innovative range of video and audio effects, transitions and filters is a great complement to the already powerful feature set in Adobe Premiere Pro," said Giles Baker, Premiere Pro group product manager, editing workflows at Adobe. "The addition of NewBlueFX will enhance the video editing experience in Premiere Pro and allow users to add new, creative components to their projects."

The NewBlueFX product line for Adobe Premiere Pro consists of two main categories, VideoFX and AudioFX. In the VideoFX collections, users will find plug-ins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as "Insectoid," "Buzz" and "Robot Fog."

Included in the VideoFX category are 7 collections:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Labels: Adobe, NewBlueFX, Premiere Pro, Sony Vegas

We are offering NewBlueFX Film Effects for $99 retail through December 15!

Check out all of the NewBlueFX.Currently, the New Blue FX plug-ins are for Sony Vegas, but rumor has it that in early 2008, the NewBlueFX will be ported to other hosts such as Final Cut Pro and Premiere Pro. Stay tuned for more on that.

Labels: NewBlueFX, Sale, Sony Vegas

NewBlue Inc., creators of innovative audio, video and multimedia technologies, today announced the release of new and updated NewBlueFX plugin collections for the Sony Vegas software family. The new plugins are comprised of three brand new collections as well as four version 2.0 upgrade collections.

Newly released NewBlue collections include 3D Explosions, 3D Transformations and Film Effects. The NewBlue v2.0 upgrades include additions to Art Effects, Art Blends, Motion Effects and Motion Blends. All effects are based on powerful technology within an intuitive interface that is easy to use. New collection prices start from only $119.95 each, with upgrade effects starting from only $49.95 each. Both video and audio effects are offered with bundle purchase options. "NewBlueFX revitalizes my creative juices," says Douglas Spotted Eagle, Emmy-award winning filmmaker, author, speaker and founder of VASST. "When I'm struggling with the artistic process, I experiment with NewBlueFX and hidden treasures reveal themselves, giving me what I want and what our client wants. It's amazingly intuitive to use through the pleasing interface, yet packs a serious punch. The amount of control allows me to fine-tune the effect as much as I want, or I can use existing pre-sets for quick results."

"Continually offering fresh and innovative audio and video effects to Vegas users gives them the creative latitude to realize their vision," says Dave Chaimson, vice president of global marketing for Sony Media Software. "Sony Creative Software values the contribution that third party partners bring in enhancing the user experience and making the Vegas software product line the video editing choice for professionals worldwide."

"Our new collection of special effects is the perfect complement to the Sony Vegas family, providing discerning Sony Vegas users a huge range of options to make their video really stand out," says Todor Fay, chief technology officer of NewBlue. "The effects are based on state of the art technology that will enhance the work of professionals and beginners alike. For example, NewBlueFX allows users to create appealing film looks without breaking the bank. Film Effects give users a way to quickly and easily make their footage look as if it were filmed with an old hand-cranked camera and damaged by sloppy projectionists. Or, with equal ease and artistic finesse, users can create their own film mood or atmosphere, even replicating an existing look made popular in a Hollywood movie." The launch of the NewBlueFX Vegas collections mark the beginning of future releases for additional platforms. The new collections include:

• NewBlue 3D Explosions: Features 13 effects to inject explosive energy into your video by using these infinitely customizable transitions while controlling every aspect of an exploding scene change. Includes: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle.
• NewBlue 3D Transformations: Features 13 eye-popping transitions that twist, fly, fold, and bounce exactly the way you tell them to. These motion-packed video transitions let you control every move down to the smallest detail. Includes: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist.
• NewBlue Film Effects: The NewBlue Film Effects collection give your projects a filmic appearance, complete with the blemishes, jitters, spots, scratches, and graininess. This collection of 81 presets in 5 dynamic filters recreates the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Best of all, NewBlue Film Effects includes powerful technology to emulate the color and lighting characteristics of film, so you can simulate a particular film stock or create a your own unique look. Includes: Film Camera, Film Damage, Film Express, Film Look, and Film Pro.

Labels: NewBlueFX, Sony Vegas

NewBlueFX Audio and Video Special Effects Plugins for Sony Vegas...now available at Toolfarm!
NewBlueFX offers dozens of filters, equalizers, special effects and pro-quality production tools for digital video editors running Sony Vegas. Add Film Effects, Motion Blends, 3D Explosions, Art Effects, and transitions to your creative arsenal, along with powerful audio tools to enhance and add interest to your audio tracks.

NewBlueFx will soon be available for Adobe Premiere Pro and Premiere Elements - with After Effects and Final Cut Pro development in the future.

Labels: Adobe, After Effects, audio, Final Cut Pro, NewBlueFX, Premiere Elements, Premiere Pro, Sony Vegas