All NewBluefx Plug-ins for Final Cut Pro are 50% off on Wednesday, August 27th! Users of this popular video editing software for Intel-based Apple Macintosh computers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. Among the NewBlueFX plug-in collections released for Apple Final Cut Pro are seven VideoFX collections:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces.
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique.
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters.
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality.
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults.
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next.
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways.

All of the NewBluefx plug-ins are available as trials in our demo page. In addition, NewBlueFX offers Apple Final Cut Pro customers NewBlue Cartoonr, the fast, free, easy way to give live video a cartoon look.

Labels: Final Cut Pro, NewBlueFX, One Day Sale

NewBlue, Inc. Continues Rapid Expansion into Desktop Video Market with Full Suite of Video FX Plugins

LA JOLLA, CA (August 4, 2008) - NewBlue, Inc. today continued its widening rollout of video effects plugins by unveiling a host of new offerings for Apple Final Cut Pro and Final Cut Express. Users of this popular video editing software for Intel-based Apple Macintosh computers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. The release follows the company's progressive launch of video fx plugins for the Adobe Premiere Pro, Avid Media Composer, Avid Xpress Pro, Avid Liquid, Corel VideoStudio, Pinnacle Studio, Sony Vegas, Thomson Grass Valley Edius product lines.

Among the NewBlueFX plugin collections released for Apple Final Cut Pro v5.1 and higher and Apple Final Cut Express 3.5 and higher are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders. This release comes on the heels of the Final Cut-compatible debut of NewBlue Cartoonr, the company's free cartoon look plugin available at http://www.newbluefx.com/cartoonr

Known for their ease-of-use, clean design and immense variety of video and audio techniques, NewBlueFX provides video editors Hollywood-style techniques at accessible prices. Unlike many other available effects on the market, NewBlueFX integrate seamlessly into their host video editor, including Apple Final Cut Pro.

Explains Melissa J. Grey, NewBlue's chief strategic officer, "Releasing NewBlueFX for Apple Final Cut Pro represents the culmination of a year-long product rollout. We are thrilled to enter the Mac market and count Final Cut Pro among the vital editing platforms we support."

Among the NewBlueFX plug-in collections released for Apple Final Cut Pro are seven VideoFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Film Effects, NewBlue Motion Blends and NewBlue Motion Effects. More specific product descriptions follow:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Users can purchase NewBlueFX for Apple Final Cut Pro from Toolfarm.com or directly from the company's website. Fully-functional trial versions are available for download, as well.

In addition, NewBlue offers Apple Final Cut Pro customers NewBlue Cartoonr, the fast, free, easy way to give live video a cartoon look. Users can download this plug-in, valued at $250.

About NewBlue, Inc.
NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST.

For further information on NewBlueFX and NewBlue Cartoonr, please see the Media Kit.

Labels: Final Cut Pro, NewBlueFX

NewBlue Continues Rapid Expansion into Video Effects Plugins and Video Transitions Plugins Market

LA JOLLA, CA (May 14, 2008) - After its recent release of video effects plugins for the Adobe Premiere Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas product lines, NewBlue, Inc. continues its widening rollout of video effects plugins by unveiling a host of new effects and transitions for the Thomson Grass Valley! EDIUS nonlinear video editing software. EDIUS users can now enjoy 978 presets and 114 effects plugins encompassed in 12 distinct and competitively-priced NewBlueFX collections.

NewBlue's new effects packages are compatible with the full range of EDIUS software, including EDIUS Broadcast, EDIUS Pro, and EDIUS Neo.

Among the new EDIUS-compatible effects plugins from NewBlueFX are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

Known for their ease-of-use, clean design and immense variety of video and audio filters, NewBlueFX provides video editors Hollywood-style effects at accessible prices. More importantly, NewBlueFX are designed to deliver video editors quick, innovative techniques that bring a distinct look to video productions large and small.

Explains Melissa Jordan Grey, NewBlue's chief strategic officer, "EDIUS users are video professionals with no time to waste. They expect the highest quality results in the smallest amount of time and NewBlueFX delivers on those expectations 100%. We're thrilled to provide NewBlueFX to this distinctive community.

NewBlue's effects plugins for the Thomson Grass Valley EDIUS consists of two main categories, VideoFX and AudioFX. In the VideoFX plugins collections, users will find plug-ins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as "Insectoid," "Buzz" and "Robot Fog."

Included in the VideoFX category are 7 plugin collections:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
  
  
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Included in the AudioFX category are 5 distinct VST-compatible plugin collections:

• NewBlue Equalizers, 9 specialized audio filters that boost or cut ranges of tone in a specialized manner. Plugins include: Adjust Highs, Adjust Lows, Graphic EQ, Parametric EQ, Remove Highs, Remove Lows, Tone Eliminator, Filter Sweep, and Swirl. ($59.95 USD)
• NewBlue Essentials, 8 standard audio processing tools that make any soundtrack complete. Plugins include: Chorus, Delay, Distortion, Echo, Flange, Phaser, Reverb, and Slap Back. ($59.95 USD)
• NewBlue Production Tools, 11 must-have effects to boost the clarity and performance of video soundtracks. Plugins include: Sharpener, Stereoizer, Monofier, Bass Boost, Crisper, Compactor, Sound Expander, Dual Compressor, Tone Compressor, Dual Expander, and Tone Expander. ($59.95 USD)
• NewBlue Scrubbers, 6 powerful, easy-to-use audio repair techniques. Plugins include: Audio Polish, Cleaner, Auto Mute, Background Fader, Hum Remover, and Noise Reduction. ($59.95 USD)
• NewBlue SoundBenders, 9 environmental, vocal and atmospheric effects. Plugins include: Buzzurgle, Insectoid, Phone, Radio, Resonator, Robot Fog, Under Water, Wah and Wind. ($59.95 USD)

EDIUS users can purchase NewBlueFX directly from the company's website at http://www.newbluefx.com. Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.
NewBlue, Inc. delivers innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies-- including NewBlueFX video plugin technologies, the NewBlue Audio Engine and the NewBlue Audiomatrix technology platform-- that meet the varied multimedia needs of consumers and mid- to large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plugin collections and 7 video-oriented effects and transitions collections for the Adobe Premiere Pro, Adobe Premiere Elements, Avid Media Composer, Avid Liquid, Avid Xpress Pro, Pinnacle Studio, Sony Vegas and Thomson Grass Valley EDIUS desktop video editing solutions.

Labels: NewBlueFX

Free Video Effects Plug-in and Transforms Video into Animation for Free: NewBlueFX's Free Cartoon-Look Plug-in Available for Immediate Download

La Jolla, CA (April 14, 2008) - High-end cartoon effects for video are no longer the exclusive domain of Hollywood big boys thanks to video special effects creator NewBlue, Inc. Now anyone using leading desktop video software can take advantage of this free plugin download to "toon up" live-action video with NewBlue Cartoonr, the company's fast, easy and free way to give scenes a cartoon look. Users seeking free Adobe Premiere effects, free Apple Final Cut Pro effects, free Avid Liquid effects, free Adobe After Effects plugins, free Avid Media Composer effects, free Avid Xpress Pro effects, free Canopus Edius effects, free Pinnacle Studio effects and free Ulead VideoStudio effects can download this free video effects plugin at http://www.newbluefx.com/cartoonr.

Inspired by those stylized television ads for a major brokerage firm, NewBlue chief technology officer Todor Fay led his team in designing a lightweight, flexible free video plugin that instantly applies a hand-drawn, cartoon-like effect to live video. Explains Fay, "With NewBlue Cartoonr, users can combine intriguing artistic effects with the power of live action. This free cartoon effects plugin rivals products costing hundreds of dollars."

Although valued at $250, NewBlue is offering NewBlue Cartoonr free of charge to users of all leading desktop video editing platforms. Designed as a video effects plugin, NewBlue Cartoonr integrates directly into the Adobe Premiere Elements, Adobe Premiere Pro, Adobe After Effects, Apple Final Cut Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Canopus Edius, Pinnacle Studio, and Ulead VideoStudio product lines.

When asked why the company would make NewBlue Cartoonr available at no cost to users, Fay replied, "What better way to show the video editing community the power of NewBlueFX? We're quite convinced that once users try NewBlue Cartoonr, they'll come back for more. And with over 100 more effects, filters and transitions in our NewBlueFX collection of video effects plugins, we've got plenty more to offer them."

Part of the NewBlueFX line of audio and video effects plugins, NewBlue Cartoonr offers a rich palette of preset cartoon styles and provides powerful control over drawing and painting techniques. Its elegant user-interface, a NewBlueFX trademark, allows fine tuning of both drawing and painting techniques, resulting in a rotoscoping effect. In addition, NewBlue Cartoonr features controls for blending in the original image to create artistic effects with ease.

Users can download NewBlue Cartoonr, the free video effects plugin, at http://www.newbluefx.com/cartoonr beginning April 14, 2008.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines.

Labels: Free, NewBlueFX

NewBlue Continues its Rapid Expansion into Video Effects Plugins and Video Transitions Plugins Market

Video, Multimedia and Technology Editors

LA JOLLA, CA (April 7, 2008) - After its recent release of video effects plugins for the Adobe Premiere Pro, Avid Media Composer, Avid Xpress Pro and Sony Vegas product lines, NewBlue, Inc. continued its widening rollout of video effects plugins by unveiling a host of new Pinnacle Studio^TM effects and Avid Liquid^TM effects. Users of these two leading video editors can now enjoy 978 presets and 114 effects plugins encompassed in 12 distinct and competitively-priced NewBlueFX collections of video effects plugins.

Among the collections of Pinnacle Studio effects plugins and Avid Liquid effects plugins from NewBlueFX are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

Known for their ease-of-use, clean design and immense variety of video and audio techniques, NewBlueFX provides video editors Hollywood-style techniques at accessible prices. Unlike many other available Avid Liquid effects plugins and Pinnacle Studio effects plugins on the market, NewBlueFX integrate seamlessly into their host video editor.

Explains Todor J. Fay, NewBlue's chief technology officer, "Just as they do on all the platforms we support, NewBlueFX works directly inside Pinnacle Studio and Avid Liquid. This important feature lets video enthusiasts who use these great products add NewBlue's trademark creativity and originality to their videos without having to run an additional program."

"We're pleased to see NewBlue's bag of audio and video tricks become available to Pinnacle Studio and Avid Liquid, said Jan Piros, Director of Product Management Video Editing. The NewBlueFX video effects collections combined with our software will make the home movies produced by video enthusiasts really stand out."

NewBlue's Pinnacle Studio effects plugins and Avid Liquid effects plugins consists of two main categories, VideoFX and AudioFX. In the VideoFX plugins collections, users will find plug-ins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as "Insectoid," "Buzz" and "Robot Fog."

Included in the VideoFX category are 7 Avid Liquid plugin and Pinnacle Studio plugin collections:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Included in the AudioFX category are 5 distinct VST-compatible Avid Liquid plugins and Pinnacle Studio plugins collections:

• NewBlue Equalizers, 9 specialized audio filters that boost or cut ranges of tone in a specialized manner. Plugins include: Adjust Highs, Adjust Lows, Graphic EQ, Parametric EQ, Remove Highs, Remove Lows, Tone Eliminator, Filter Sweep, and Swirl. ($59.95 USD)
• NewBlue Essentials, 8 standard audio processing tools that make any soundtrack complete. Plugins include: Chorus, Delay, Distortion, Echo, Flange, Phaser, Reverb, and Slap Back. ($59.95 USD)
• NewBlue Production Tools, 11 must-have effects to boost the clarity and performance of video soundtracks. Plugins include: Sharpener, Stereoizer, Monofier, Bass Boost, Crisper, Compactor, Sound Expander, Dual Compressor, Tone Compressor, Dual Expander, and Tone Expander. ($59.95 USD)
• NewBlue Scrubbers, 6 powerful, easy-to-use audio repair techniques. Plugins include: Audio Polish, Cleaner, Auto Mute, Background Fader, Hum Remover, and Noise Reduction. ($59.95 USD)
• NewBlue SoundBenders, 9 environmental, vocal and atmospheric effects. Plugins include: Buzzurgle, Insectoid, Phone, Radio, Resonator, Robot Fog, Under Water, Wah and Wind. ($59.95 USD)

Users can purchase NewBlueFX from Toolfarm and directly from the company's website at http://www.newbluefx.com. Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.:

NewBlue, Inc. delivers innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies-- including NewBlueFX video plugin technologies, the NewBlue Audio Engine and the NewBlue Audiomatrix technology platform-- that meet the varied multimedia needs of consumers and mid- to large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plugin collections and 7 video-oriented effects and transitions collections for the Sony Vegas, Adobe Premiere Pro, Adobe Premiere Elements, Avid Media Composer®, Avid Xpress® Pro, Avid Liquid and Pinnacle Studio desktop video product lines.

Labels: Avid Liquid, NewBlueFX, Pinnacle Studio

NewBlue Widens it Offerings for Desktop Video Enthusiasts Video, Multimedia and Technology Editors

LA JOLLA, CA (March 24, 2008) - NewBlue, Inc. today continued its rapid expansion into the desktop video special effects market with a host of new video special effects plug-ins for Avid Media Composer and Avid Xpress Pro video editing systems. Avid customers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. In addition to the Avid line of video editing software, NewBlue also provides plug-in technologies for the Adobe Premiere and Sony Vegas host platforms.

The NewBlueFX video plug-ins product line for Avid Media Composer and Avid Xpress Pro systems consists video plug-ins collections that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom.

"Avid is synonymous with digital video editing," explains Paul Devermann, NewBlue's VP, Business Development. "NewBlue is pleased to provide a rich set of video effects and transitions for customers of Avid Media Composer and Avid Xpress Pro systems."

Ken Miles, Director, Business Development, Avid Technology, Inc. said, "We're very excited to be able offer our customers support for a new suite of third party effects, designed to add flair and creativity to their productions. New Blue continues to innovate in the space of digital media creation, and we're looking forward to hearing success stories from the industry as customers start deploying these new effects into their workflows."

Among the NewBlueFX plug-in collections released for Avid Media Composer and Avid Xpress Pro systems are seven VideoFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Film Effects, NewBlue Motion Blends and NewBlue Motion Effects.

Included in the VideoFX category are seven collections:

• NewBlue 3D Explosions, 180 presets in 13 different plug-ins that introduce creative new ways to blast a scene into pieces. Plug-ins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plug-ins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plug-ins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plug-ins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plug-ins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plug-ins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plug-ins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Users can purchase NewBlueFX directly from the company's website at http://www.newbluefx.com . Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform - that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Sony Vegas, Adobe Premiere, Avid Media Composer and Avid Xpress Pro desktop video product lines. About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, Softimage® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. For more information about the company’s award-winning products and services, visit www.avid.com.

Labels: Avid, NewBlueFX

NewBlue's much-anticipated plugin collection delights desktop video users

Video, Multimedia and Technology Editors

LA JOLLA, Calif. (Jan. 24, 2008) - Adobe® Premiere® Pro, the powerful desktop video-editing software, just became even more powerful thanks to a host of new video and audio plug-ins from innovative technology developer NewBlue, Inc. The company released its NewBlueFX product line for Adobe Premiere Pro, making its full line of NewBlue effects, transitions and filter collections available through the popular desktop video-editing software.

Adobe Premiere Pro users can now enjoy 978 presets and 114 effects encompassed in 12 distinct and competitively priced collections designed to enhance the video editing experience. Among the NewBlueFX collections released for Adobe Premiere Pro are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

"This has been a much anticipated release among our users and we're thrilled to deliver for them and Adobe Premiere Pro," explains Melissa Jordan Grey, chief strategic officer, NewBlue, Inc. "Our company roots are in film and music production, and this innate understanding of the creative process shows in our work."

"NewBlue's innovative range of video and audio effects, transitions and filters is a great complement to the already powerful feature set in Adobe Premiere Pro," said Giles Baker, Premiere Pro group product manager, editing workflows at Adobe. "The addition of NewBlueFX will enhance the video editing experience in Premiere Pro and allow users to add new, creative components to their projects."

The NewBlueFX product line for Adobe Premiere Pro consists of two main categories, VideoFX and AudioFX. In the VideoFX collections, users will find plug-ins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as "Insectoid," "Buzz" and "Robot Fog."

Included in the VideoFX category are 7 collections:

• NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
• NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
• NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
• NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
• NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
• NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
• NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Labels: Adobe, NewBlueFX, Premiere Pro, Sony Vegas

We are offering NewBlueFX Film Effects for $99 retail through December 15!

Check out all of the NewBlueFX.Currently, the New Blue FX plug-ins are for Sony Vegas, but rumor has it that in early 2008, the NewBlueFX will be ported to other hosts such as Final Cut Pro and Premiere Pro. Stay tuned for more on that.

Labels: NewBlueFX, Sale, Sony Vegas

NewBlue Inc., creators of innovative audio, video and multimedia technologies, today announced the release of new and updated NewBlueFX plugin collections for the Sony Vegas software family. The new plugins are comprised of three brand new collections as well as four version 2.0 upgrade collections.

Newly released NewBlue collections include 3D Explosions, 3D Transformations and Film Effects. The NewBlue v2.0 upgrades include additions to Art Effects, Art Blends, Motion Effects and Motion Blends. All effects are based on powerful technology within an intuitive interface that is easy to use. New collection prices start from only $119.95 each, with upgrade effects starting from only $49.95 each. Both video and audio effects are offered with bundle purchase options. "NewBlueFX revitalizes my creative juices," says Douglas Spotted Eagle, Emmy-award winning filmmaker, author, speaker and founder of VASST. "When I'm struggling with the artistic process, I experiment with NewBlueFX and hidden treasures reveal themselves, giving me what I want and what our client wants. It's amazingly intuitive to use through the pleasing interface, yet packs a serious punch. The amount of control allows me to fine-tune the effect as much as I want, or I can use existing pre-sets for quick results."

"Continually offering fresh and innovative audio and video effects to Vegas users gives them the creative latitude to realize their vision," says Dave Chaimson, vice president of global marketing for Sony Media Software. "Sony Creative Software values the contribution that third party partners bring in enhancing the user experience and making the Vegas software product line the video editing choice for professionals worldwide."

"Our new collection of special effects is the perfect complement to the Sony Vegas family, providing discerning Sony Vegas users a huge range of options to make their video really stand out," says Todor Fay, chief technology officer of NewBlue. "The effects are based on state of the art technology that will enhance the work of professionals and beginners alike. For example, NewBlueFX allows users to create appealing film looks without breaking the bank. Film Effects give users a way to quickly and easily make their footage look as if it were filmed with an old hand-cranked camera and damaged by sloppy projectionists. Or, with equal ease and artistic finesse, users can create their own film mood or atmosphere, even replicating an existing look made popular in a Hollywood movie." The launch of the NewBlueFX Vegas collections mark the beginning of future releases for additional platforms. The new collections include:

• NewBlue 3D Explosions: Features 13 effects to inject explosive energy into your video by using these infinitely customizable transitions while controlling every aspect of an exploding scene change. Includes: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle.
• NewBlue 3D Transformations: Features 13 eye-popping transitions that twist, fly, fold, and bounce exactly the way you tell them to. These motion-packed video transitions let you control every move down to the smallest detail. Includes: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist.
• NewBlue Film Effects: The NewBlue Film Effects collection give your projects a filmic appearance, complete with the blemishes, jitters, spots, scratches, and graininess. This collection of 81 presets in 5 dynamic filters recreates the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Best of all, NewBlue Film Effects includes powerful technology to emulate the color and lighting characteristics of film, so you can simulate a particular film stock or create a your own unique look. Includes: Film Camera, Film Damage, Film Express, Film Look, and Film Pro.

Labels: NewBlueFX, Sony Vegas

NewBlueFX Audio and Video Special Effects Plugins for Sony Vegas...now available at Toolfarm!
NewBlueFX offers dozens of filters, equalizers, special effects and pro-quality production tools for digital video editors running Sony Vegas. Add Film Effects, Motion Blends, 3D Explosions, Art Effects, and transitions to your creative arsenal, along with powerful audio tools to enhance and add interest to your audio tracks.

NewBlueFx will soon be available for Adobe Premiere Pro and Premiere Elements - with After Effects and Final Cut Pro development in the future.

Labels: Adobe, After Effects, audio, Final Cut Pro, NewBlueFX, Premiere Elements, Premiere Pro, Sony Vegas