Available immediately, new version features 36 new effects and many enhancements

Cambridge, MA. December 2, 2008 -- GenArts, Inc., a leading provider of visual effects software for the film, broadcast and video industries, today announced the release of version 3 of its Sapphire Plug-ins for the Avid® AVXTM architecture. The new version includes several new features to help editors working on Avid Media Composer®, Symphony™ or NewsCutter® systems to enhance their content with powerful visual effects tools.

With this announcement, GenArts is responding to demand and strengthening its offering to the Avid community by adding 36 new effects, dozens of improvements to existing effects and expanded options. These additions allow for deeper integration and support for Avid solutions and give the Avid community even more stunning visual effects and simplified processes. For example, many Avid editors previously built transitions using a series of Sapphire effects that have now been reworked into 13 new single-step, drag and drop Transitions. There are also new innovative effects such as TVDamage, which simulates various artifacts of television broadcast and display such as static, ghosting and interference, and Technicolor 2Strip and 3Strip, which give the look of 1930-1955 Technicolor film. Other new practical additions include Deband, which removes banding artifacts from a clip by diffusing pixels across the banded areas while keeping the original edges intact.

Ken Miles, director of business development at Avid Technology, Inc. said, "GenArts has always shown a strong commitment to the Avid user community by providing high quality, innovative software that integrates seamlessly with Avid products. With today's announcement, Avid customers now have several new and improved effects that we are sure to see in more blockbuster films, TV shows and commercials."

"GenArts has seen Sapphire Plug-ins expand the workflow of Avid artists over the past eight years that it's supported the platform," said Katherine Hays, CEO of GenArts, Inc. "Taking our Avid customers' ever-changing needs into account, an important step in our ongoing innovation, we have further enhanced our product offerings to Avid's user base with this new release."

Key new features in Sapphire Plug-ins v3 for Avid:

• 36 new effects including: TVDamage, Deband, WarpCornerPin, GradientMulti, Shape, Technicolor2Strip, Technicolor3Strip, BlurDirectional, ZDefocus, ZBlur, ZGlow, Swish3D, TVChannelChange, WipePlasma, WipePointalize, WipeWeave, WipeMoire, DissolveLensFlare, DissolveEdgeRays, DissolveGlint, DissolveGlintRainbow, DissolveDefocus, DissolveTiles, DissolveDistort, TextureFlux, TextureLoops, TextureNeurons, TextureTiles, TileScramble, Convolve, ConvolveComp, ZConvolve, Light3D, TriTone, QuadTone, ShowBadColors
• New enhancements and options including 15 new LensFlares, Improved Glares and revamped RackDefocus.
• Support for Windows Vista and 64bit systems
• Supports promotion of previous Sapphire versions to v3

As with all GenArts products, version 3 offers quick and easy application of high quality, organic effects to Avid sequences, an easy to use interface with on-screen control widgets for efficient workflow, single click application of effects to titles and keys, seamless transition of effects from offline to online Avid systems, compatibility with any resolution setting, multiple options and parameters that can be adjusted and animated to create an unlimited range of unique results, online hyper-linked documentation, and RGBA support for all Avid editing products.

Availability and Pricing:
Learn more/purchase Sapphire Plug-ins version 3 for Avid systems. Pricing for Sapphire 3 is: $1800 for Avid Media Composer Software-only; $2800 for Symphony, Media Composer, NewsCutter or DS Assist; and $4800 for Avid DS or DS/Symphony. Existing version 2 customers qualify for special upgrade pricing of $600, $900 and $1600, respectively. A free trial is available.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid®, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. For more information about the company's Oscar®, Grammy® and Emmy® award-winning products and services, visit www.avid.com.

About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Digital Vision, Eyeon, FilmLight, The Foundry, Quantel and SGO.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at www.genarts.com.

Labels: Avid, AVX, GenArts, Sapphire

Toolfarm and GenArts are offering a special promotional discount on Sapphire Plug-ins for Avid AVX Products. From November 1-30, 2008, customers will receive a 15% discount on new licenses and receive an upgrade to the upcoming Sapphire Plug-ins Version 3 for Avid at no charge. Try a free 3 week trial today!

Key New Features of Sapphire Plug-ins v3 for Avid AVX Products:

• Over 30 new effects such as TVDamage, Deband, WarpCornerPin, and many new Textures and Transitions
• Many new enhancements and options including 14 new LensFlares, improved Glares and revamped RackDefocus
• Support for Windows Vista and 64bit systems
• Supports conform from previous Sapphire versions to v3

Labels: Avid, AVX, GenArts, Sale, Sapphire

GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins for OFX products. A collaborative effort by visual effects developers, OFX is an open standard for plug-ins, enabling developers to support a broad range of platforms with a common interface. Sapphire Plug-ins for OFX makes its full range of features and functionality, including more than 200 Sapphire effects, available to users of a growing list of popular post-production platforms from industry leaders including Autodesk, The Foundry, Eyeon, FilmLight, Digital Vision and Assimilate. Demonstrations of the new release will be given at IBC 2008 on GenArts stand 7.K41.

As the industry standard for high-end, professional 2D visual effects, Sapphire Plug-ins provides sophisticated, organic visual effects which integrate natively with leading editing, compositing and finishing systems. The entire collection of more than 200 Sapphire effects includes everyday tools such as Glows, LensFlares, Glint, FilmDamage, and ZDefocus, to more exotic effects such as Lightning, FlysEye, and JpegDamage. With Sapphire Plug-ins for OFX, these effects can be applied easily by users of The Foundry's Nuke, Autodesk Toxik, Eyeon Fusion, FilmLight Baselight, Digital Vision Film Master and Assimilate Scratch. Future support is expected for other OFX host platforms.

"Sapphire Plug-ins have already become an essential part of our work, providing the kind of truly stunning results that our clients love," said Chris Wirth from Universal Images. "With the new OFX version, we'll gain even greater power and convenience for putting the full range of Sapphire effects to work in everything we do."

Sapphire Plug-ins v1 for OFX products includes the full range of effects, features and functionality already standard for other supported hosts including v2 for After Effects and Compatible products, v2 for Apple FxPlug and v4 for Autodesk systems. Support for floating licenses and background render nodes is also included.

"GenArts is committed to enabling digital content creators and post production artists. This release significantly broadens Sapphire's support to a range of new platforms in order to reach not only new users, but to better meet the needs of our existing clients as they evolve the way they work. Through supporting open standards such as OFX, GenArts has taken another step in creating new tools that will further support current and future artists as the visual effects industry progresses," comments Katherine Hays, CEO of GenArts.

Key features of Sapphire Plug-ins for OFX Products:

• Over 200 effects.
• Support for Windows 32 & 64, Linux 32 & 64 and Mac OS X Intel & PPC.
• All plug-ins have multiple options and parameters that can be adjusted and animated for creating an unlimited range of effects.
• Resolution independent, antialiased, high quality images.
• Online hyper-linked documentation for all plug-ins.
• Dual-core, quad-core and 8-core support for faster rendering.
• On-screen user interface for visual control of many parameters.
• Floating license option available.

About GenArts:

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects®, Premiere® Pro and Premiere® Elements; Apple® Final Cut Pro®, Final Cut Express®, Motion® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems, Toxik® and Combustion®; The Foundry® Nuke®; Eyeon® Fusion®; FilmLight Baselight; Digital Vision Film Master; Assimilate™ Scratch®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at www.genarts.com.

Labels: GenArts, OFX, Sapphire

Company to demonstrate their VFX plug-ins on a wide range of products at booth 1536

GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be exhibiting at SIGGRAPH 2008, being held August 12-14 at the Los Angeles Convention Center.

GenArts will feature Sapphire Plug-ins, a collection of over 200 image processing and synthesis effects, on a wide range of host platforms in the Plug-in Pavilion, booth 1536. Visitors to the booth will be given demonstrations of the latest Sapphire Plug-ins releases for Adobe After Effects and Apple Shake. GenArts will also be showing a technology preview of Sapphire Plug-ins for OFX products on The Foundry's Nuke, Autodesk Toxik and Eyeon Fusion.

About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects®, Premiere® Pro and Premiere® Elements; Apple® Final Cut Pro®, Final Cut Express®, Motion® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems, and Combustion®; Eyeon® Fusion®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at www.genarts.com.

Labels: After Effects, Final Cut Pro, FxPlug, GenArts, Motion, Sapphire, Shake, Toxik

Sapphire Plug-ins 2.07 includes support for the new Avid 3.0 versions and Windows Vista. GenArts has recently added support for Mac OSX Leopard and automatic conforming of sequences that used Sapphire v1 to Sapphire v2/AVX2 with recent Avid versions.

This is a free maintenance release for existing v2 customers and your current serial number should just continue to work.

The new version can be downloaded and installed from here:

Windows | Mac

If you need to upgrade to 2.0, click here.

Labels: Avid, GenArts, Sapphire

Todd Prives of GenArts demo of the new FxPlug version of Sapphire plug-ins for FCP and Motion. They're also giving away a package of GenArts Sapphire.

Claudia from SF Cutters says: "Todd's demos are famous for their understandability, clarity, and visual pleasure. Todd has been with GenArts for a long time and demos this product with the integrity it deserves. This is something you do
not want to miss."


Buy Tickets Online Now $10

601 Townsend at 7th St. in San Francisco, at the Adobe Building.

Labels: Final Cut Pro, FxPlug, GenArts, Motion, Sapphire, SF Cutters

New version features over 200 effects with native support for Final Cut Pro and Motion

Cambridge, MA. March 18, 2008 - GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins for Apple FxPlug products, including Final Cut Pro, Final Cut Express and Motion. Sapphire Plug-ins for FxPlug products contains over 200 image processing and synthesis effects, including the latest effects in the Sapphire suite such as FilmDamage, ZDefocus, Cartoon, BleachBypass, GradientMulti, SwishPan, Deband and Vignette. GenArts is offering the new FxPlug version at no additional charge to customers with Sapphire v2 for After Effects and compatible products.

The new version for FxPlug products features drag-on Transition effects for FCP, effects categorized by Generators, Filters and Transitions, and parameters arranged in groups for improved interface layout. "It's fantastic to have these effects as real transitions in FCP! Once again a great job by the GenArts Sapphire team," says Andy Tolbert from Wide Eyed Productions.

Usability enhancements in the FxPlug version also include the ability to open and close parameter groups in the UI and dial controls for angle parameters. Additionally, projects created in Motion using Sapphire effects can be easily imported into FCP. The FxPlug and After Effects versions of Sapphire can be used concurrently in FCP for compatibility with existing projects.

"GenArts has a long history of supporting Apple products, and this release further demonstrates our commitment to our mutual customers. We are proud to provide native support for all of the Apple FxPlug products with this new version of Sapphire, which dramatically enhances the full range of effects and functionality for FCP and Motion artists," comments Anish Dhanda, Managing Director of GenArts.
Key features of Sapphire Plug-ins for Apple FxPlug Products:

• Over 200 effects
  
• Native support for Final Cut Pro, Final Cut Express and Motion
  
• Convenient drag-on Transition effects for Final Cut Pro and Final Cut Express
  
• Effects categorized by Generators, Filters and Transitions
  
• Parameter groups can be opened and closed in the UI
  
• FlickerRemove and FlickerMatch have Set Hold Level and Set Match Level buttons
  
• Angle parameters use dial controls
  
• Motion projects with Sapphire effects can be imported and embedded in Final Cut Pro
  
• FxPlug and After Effects versions of Sapphire can be used together in Final Cut Pro
  
• Support for Mac OS 10.5 Leopard and Mac Intel hardware
  
• Many options and parameters which can be adjusted and animated for an unlimited range of results
  
• Resolution independent, fully anti-aliased, high quality images
  
• Easy to use and fully integrated within the native user interface
  
• Multi-processor support for faster rendering
  
• Online hyper-linked documentation

Availability and Pricing

Sapphire Plug-ins for Apple FxPlug Products can be purchased directly from GenArts or through their worldwide channel of authorized resellers. Pricing is $1699 for the entire package or $599 for one of four individual box sets. Special upgrade pricing for existing customers with Sapphire v1 for After Effects is offered for $599 and $199, respectively. Customers with Sapphire v2 for After Effects can use the FxPlug version at no charge on the same workstation. A new license purchased for FxPlug also allows use of the AE version. A free trial of the software is available online at www.genarts.com

About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects®, Premiere® Pro and Premiere® Elements; Apple® Final Cut Pro®, Final Cut Express®, Motion® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems, and Combustion®; Eyeon® Fusion®; and Quantel® generationQ products.
Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at www.genarts.com.

Labels: Final Cut Pro, FxPlug, GenArts, Motion, Sapphire

Sapphire Plug-ins version 2.01 for After Effects and compatible products is now available from GenArts.com.

This is a free maintenance release for workstations with a version 2 license. If you have not yet tried Sapphire 2, you can install 2.01 now to start your 3-week free trial.

For a summary of the 30+ new effects and many new features in 2.0, please visit Toolfarm's Plug-in Finder. Also, Sapphire 2.01 is available for purchase today!

Here is a summary of what's new in Sapphire 2.01:

• Performance and memory efficiency is improved for AE 7 and CS3 SmartFX.
• A problem with Premiere Pro on quad-core Macs is fixed.
• Messages saying "Can't checkout input" are avoided, which could occur in large projects with AE 7 and CS3.
• Various issues are fixed with Vignette, Distort, Glow, DropShadow, Convolve, Cartoon and Posterize.
• The Windows installer offers to install the plug-ins for Fusion 5.2.

Labels: After Effects, Demo, GenArts, Sapphire

Need upgrades for GenArts Sapphire v2? Get the upgrades for $199 each or for $599 for the bundle of all 4 GenArts Sapphire packages.

Labels: GenArts, Sapphire

New version features over 30 new effects and many enhancements

Available immediately for After Effects, Premiere Pro, Final Cut Pro, Combustion and Fusion.

Cambridge, MA. October 30, 2007 - GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 2 for After Effects and compatible products including Adobe Premiere Pro, Apple Final Cut Pro, Autodesk Combustion, and Eyeon Fusion. The new release features over 30 new effects, plus many new parameters and improvements to existing effects in the package.

For over a decade, GenArts Sapphire Plug-ins have set the standard for sophisticated, organic visual effects which natively integrate with leading editing and compositing systems. Version 2 contains all of the visual effects and features that have established Sapphire Plug-ins as an indispensable part of the digital artist's toolkit - and introduces more than 30 new and innovative effects. FilmDamage, ZDefocus, Cartoon, BleachBypass, GradientMulti, SwishPan, Light3D, Deband, and TextureNeurons are a few of the new plug-ins in the collection of over 200 image processing and synthesis effects. Many new effects were designed to improve users' workflow while others offer easy ways to create eye-catching visuals, such as FilmDamage - which simulates aged film by adding scratches, dust, stains, grain, shake and flicker. Enhancements to existing effects in the package include a revamped RackDefocus, 4 new Glares and 14 new LensFlares.

"GenArts has the highest quality plug-ins you can find. I love the new effects in Sapphire 2 such as WarpMagnify, SwishPan and DissolveGlow, and I expect to use Vignette every day," comments Jack Tunnicliffe, Senior Effects Artist at Java Post Production. "The LensFlare additions are also fabulous."

Sapphire 2 includes support for the latest versions of all After Effects and compatible host applications including Adobe CS3 and the "Smart FX" API which provides more efficient processing and support for 32bit image formats. All platforms running v2 will have improved rendering speed.

"We are thrilled with this new release. After Effects, Final Cut Pro and the other compatible products have become integral parts of our high-end users' workflow as we see more and more clients working on multiple host platforms. Version 2 further extends their creative capabilities with many innovative effects and additional functionality," says Anish Dhanda, Managing Director of GenArts.

Key New Features of Sapphire Plug-ins 2 for After Effects and Compatible Products:

• FilmDamage simulates aged film by adding scratches, dust, stains, grain, shake, flicker, etc.
• ZDefocus defocuses areas of the source clip by different amounts using depth values from a z-buffer input.
• Cartoon gives cartoon-like looks with exaggerated edges and flat areas of color.
• Light3D performs 3D relighting of a clip using an input clip describing the surface normals.
• Vignette darkens the outer edges of a clip with various shape options.
• BleachBypass generates a stylized version of the source clip by simulating a bleach bypass process.
• Other new effects include: BlurDirectional, CartoonPaint, Posterize, Deband, DogVision, TileScramble, WarpMagnify, WarpCornerPin, GradientMulti, Shape, TextureTiles, TextureNeurons, TextureLoops, TextureFlux, SwishPan, DissolveGlow, DissolveFilm, FeedbackDistort, Convolve, ConvolveComp, ZConvolve, ZGlow, TriTone, QuadTone, Invert, ShowBadColors and ChannelSwitcher.
• LensFlare has 14 new flare types, new parameters to adjust the look of the flares and an optional Matte input which allows selective blocking or colorizing of flares.
• LensFlareAutoTrack can track and render flares at multiple hotspots.
• RackDefocus has new shape options and improved performance.
• Glare includes 4 new glare types and improved performance.
• Adobe's "Smart FX" API is supported for AE7 and CS3 with more efficient processing and reading of 32bit image formats.
• Windows Vista and Mac OS X Leopard are supported.

Availability and Pricing

Sapphire Plug-ins version 2 for After Effects and compatible products can be purchased directly from GenArts or through their worldwide channel of authorized resellers. Pricing for Sapphire 2 is $1699 for the entire package or $599 for one of four individual box sets. Special upgrade pricing for existing v1 customers is offered for $599 and $199, respectively. A free trial of the software is available online at www.genarts.com. Sapphire Plug-ins version 2 will also be available on Quantel generationQ products with VDS Synapse. For more information about Sapphire on Quantel please contact VDS.

About GenArts, Inc. Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects®, Premiere® Pro and Premiere® Elements; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems, and Combustion®; Eyeon® Fusion®; and Quantel® generationQ products. Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at www.genarts.com.

Labels: After Effects, Combustion, Eyeon Fusion, Final Cut Pro, GenArts, Sapphire

GenArts has told us that Sapphire 2 for After Effects and compatible products will be released by the end of this year and will include many new effects, plus enhancements to existing effects in the package.

In anticipation of the upcoming release, we'd like to extend a special upgrade offer to Sapphire customers who purchase Sapphire v1 now. Beginning October 1, 2007 customers who buy version 1 will be eligible for a free upgrade to version 2 when it becomes available.

Labels: After Effects, GenArts, Sapphire

Company to demonstrate their VFX plug-ins on a wide range of products in booth 321

Cambridge, MA. July 17, 2007 - GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be exhibiting at SIGGRAPH 2007, being held August 7-9 at the San Diego Convention Center. GenArts will feature Sapphire Plug-ins, a collection of over 200 image processing and synthesis effects, on a wide range of host platforms in the Plug-in Pavilion, booth 321. For over a decade, GenArts Sapphire Plug-ins have set the standard for sophisticated, organic visual effects which natively integrate with the industry's leading editing and compositing systems. Visitors to the booth will be given demonstrations of the latest Sapphire Plug-ins releases for: Adobe After Effects & Premiere Pro, Apple Final Cut Pro & Shake, Avid AVX Products, and Autodesk Combustion.

About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.

Labels: Adobe, After Effects, Apple, Avid, Combustion, Event, Final Cut Pro, GenArts, Premiere Pro, Sapphire, Shake