Jim Geduldick

Former Kool-Aid drinker (Apple employee), I'm now employed with Mercedes-Benz Digital Media and known as Apple Jim by others. My day to day can be hectic - making sure Xsan and Xserves don't blow up, to editing, mograph and shooting. I shoot it all on HD with my camera phone (I kid, I kid).

Running my two companies, Visual Collective (production/design) and Creative Mind Solutions (consulting/integrations) can add to the hectic-ness (or gnar as i call it).

Drawing and painting has been a legacy passed down in the family. My media history started with a cheap Pinnacle box I bought back in the day to edit skateboard/snowboard vids of me and my friends. It blossomed into freelance work for 411VM, a skate/snow video magazine.

My arsenal of choice revolves around lots of toys from the entire FCP Studio suite (use 'em everyday), After effects, Shake, Particle Illusion, Silhouette, Cinema 4D, Adobe CS2 Suite, Toonboom... and way too many icons in my dock. I will just say, last time I checked I had 14 GB of just applications. And, it's not just software. Gotta have the hardware toys as well. I'm Xsan for Pro video, FCP, Motion and DVDSP Apple Certified.

You ask, "How does one acquire such knowledge? Film/mograph school? A sensei?" Nope! Dorking out with no sleep and teaching oneself.

Likes - hanging with my son and my lady, skateboarding, snowboarding, filming either of the two, learning, '80s movies, all music and techie toys.