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Profound Effects

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Profound Effects, Inc. was founded in April 2001 by Perry Kivolowitz, Paul Miller, and Dan Sterling.

Perry was the founder of Elastic Reality, Inc. and inventor of the technology with the same name. He received an Academy Award for Scientific and Technical Achievement in 1996. He was appointed an Adjunct Professor of Computer Science at the University of Wisconsin and taught courses in computer graphics.

Paul is the author of the IRIX version of Elastic Reality. While with Avid Technology, Inc., Paul designed the AVX plug-in architecture and was the principal author and designer of Avid Marquee.

Dan is a Harvard MBA and has started a number of successful businesses, including the Breadsmith, a national chain of gourmet bread bakeries.

Profound Effects is no longer in business as of July, 2008.

Products

  • Profound Effects Bullnose Mask - Create a rounded rectangular mask (sometimes known as a bull-nosed matte) on video or solid layers. Free.
  • Profound Effects Camera POV - Simulate looking through the lenses of various 35mm, digital, or video cameras.
  • Profound Effects Crop - Crop the edges of a video layer to remove unwanted video blanking pixels at the edges of the layer, or use the border color setting to apply a border effect to the layer. Free.
  • Profound Effects Elastic Gasket - Affordable, high-performance adapter that allows a growing list of supported third-party After Effects plug-ins to run transparently under Avid AVX-compliant editors.
  • Profound Effects Gak Pak - Create animated and patterned backgrounds and structural elements.
  • Profound Effects Reveal - Search for compositions, video and audio footage, layers, solids (including nulls and adjustment layers), effects, masks, cameras, and lights in the nested depths of your current After Effects project. Free.
  • Profound Effects Swim - Distortion and refraction style effect.
  • Profound Effects Useful Assistants - Streamlines workflow within After Effects by automating tedious tasks and by adding convenience features that are absent in After Effects itself.