Midweek Motivations: G Active by Gatorade: Water Made Active with The Making of

Midweek Motivations: G Active by Gatorade: Water Made Active with The Making of
Inspirations Jun 14, 2017 at 02:04 PM

This ad from Unit 9 and directed by Cole Paviour claims to have no CGI and everything was created on a “rain rig” with over 2,000 nozzles and captured in camera. It’s really amazing.

Making of

G Active: Water Made Active - The Making of from James Medcraft on Vimeo.

G Active: Water Made Active

James Medcraft on Vimeo says, "I was asked by Unit9 to direct the photography and devise a way to capture this ambitious project all in camera. Over the course of 6 months working with Unit9, Machine Shop, Arri Rental and Mark Roberts Motion Control we developed a stop-motion 3d liquid printer that took motion capture data of a human and printed it life size frame by frame. The 3D liquid prints frames were captured using high speed sync flash on the Arri Alexa 65 and Milo Motion control, a technical world first. In 5 shoot days and 11 days in the studio we created a life-sized animated human, created entirely from liquid that moves and interacts with physical space like a real human."

Read more about how the ad was created on RealClear|Life: How Water Droplets Were Brought to Life for a Gatorade Commercial

Posted by Michele Yamazaki

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