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Inspirations: Sapporo Beer Commercial – Legendary Biru

An epic commercial full of visual effects. I can’t even imagine how much it cost to make and how many layers it contains.

An epic commercial full of visual effects. I can't even imagine how much it cost to make and how many layers it contains. This one is a couple of years old. I can't believe I have not seen it before. After doing a bit of research, it turns out that this is a Canadian produced ad. “Developed at Dentsu Canada, co-directed by Mark Zibert (Sons and Daughters) and Gary Thomas (Crush), the beautifully detailed two minutes film was shot on location over a month in Guangzhou, China. Taking children cutaway storybooks as their starting point, Thomas and Zibert drew on a range of film and VFX techniques to build the finished image in order to create something amazing which would stand out in its field. Hence, the entire spot is a combination of photo, CG and 2D illustration.”  Read more about the 2 minute spot at Incrediblespictures.com.

Thanks, Charlie Forbes, for the link.

Posted by Michele Yamazaki