News: Boris FX Previews New 2018 Product Lineup at NAB 2018
At NAB this year, Boris FX will be showcasing major new versions of Continuum, Mocha and Sapphire, a new 2018 Boris FX App Manager, and will be relaunching Particle Illusion. Read on to learn more.
Boston, Massachusetts, U.S.A. – March 5, 2018 – Boris FX™, the leading developer of professional post-production tools, will be showcasing major new versions of the industry’s premier plug-ins: Continuum, Sapphire, and Mocha in connection with the brand new 2018 Boris FX App Manager at the National Association of Broadcasters (NAB), April 9-12, 2018 in Las Vegas, Nevada (Booth SL7620).
Technology demos of upcoming products are now united with a new Boris FX App Manager — a user-friendly, centralized utility to manage and license all Boris FX products and plug-ins. Additionally, Particle Illusion, the popular motion graphics and particle animation system Boris FX acquired from GenArts, is being relaunched with an updated user interface, additional new emitter libraries, and blazing fast GPU speeds. Original founder of Particle Illusion, Alan Lorence has joined the Boris FX team as the Product Manager.
“We’re excited to preview new versions of Sapphire, Continuum, and Mocha, plus announce the reboot of Particle Illusion,” says Boris Yamnitsky, Boris FX Founder & President. “We have listened to our customer base and have taken on multiple initiatives that will greatly enhance the workflow for editors, motion graphics, and effects artists. Mocha will have a streamlined user interface to improve the tracking and masking found in all our products, and the new Boris App Manager provides our customers with a welcome centralized utility for quick and easy installation and licensing management.” Yamnitsky continues, “Another highly-requested feature was to bring back Particle Illusion. We have responded by reengineering and designing this application from the ground up. The NAB show is a great opportunity for customers to meet the team and learn more about our core commitment to developing the most robust professional tools for the broadcast and post-production industry.”
Boris FX NAB 2018 Announcements
Boris FX Suite 2018 and App Manager
The Boris FX Suite is a bundle product making the industry’s three most popular plug-in packages (Sapphire, Continuum, and Mocha Pro) available together on one license with cost effective pricing, purchase, and subscription options. The Boris FX App Manager is a new utility that unifies licensing and application management for all Boris products.
Particle Illusion creates brilliant motion graphics elements, such as sparkles, smoke, and fireworks with a lightning fast GPU-accelerated engine in a simple, easy-to-learn interface. NAB attendees can preview a technology demo of the new Particle Illusion plug-in which will be released later in 2018 as part of Continuum 12 and the Continuum Particle Unit.
The Academy Award-winning tools found in Mocha Pro, Mocha VR (recently awarded a prestigious Advanced Imaging Society Tech Award, January 2018), Sapphire, and Continuum will feature a new Essential Interface Mode to help editors and VFX artists solve tracking and masking challenges in less time. Mocha Pro and Mocha VR will be updated in 2018 with an improved interface, new tools for rotoscoping and mask creation, and speed improvements in object removal and clean plating.
Sapphire and Continuum
The broadcast industry’s most widely used plug-in packages for editorial and finishing will be previewing new technology and enhancements:
- GPU improvements on Avid and Resolve for faster effects rendering and playback.
- Output to broadcast monitor. Preview images and video from Boris FX UI applications to broadcast monitors via BlackMagic and AJA video hardware.
- Title Studio with new tools and performance improvements: faster rendering time, new text tool, and user interface update.
New Upgrade & Support Plan, Subscription Options
Boris FX customers can now stay on the most current versions of the Sapphire, Continuum, and Mocha for a low-cost fixed annual price ($195-$495, varies by product). The Upgrade & Support plan provides customers with automatic upgrades, better licensing and management, full phone and email support, unlimited burn and render licenses, and more. Learn more.
New annual subscriptions by product are now available with multi-host ($495-$895, varies by product) or individual host options ($195-$495, varies by product). See individual product pages for pricing.
Host support includes pro video applications from: Adobe, Avid, Apple, Blackmagic Design, Autodesk, Foundry, Magix, FXHome, Grass Valley, Corel, and more.
NAB Guest Presenters
A special guest demo artist line-up for NAB (April 9-12, Las Vegas Convention Center, Las Vegas, Nevada, booth SL7620) includes: Nick Harauz, Apple, Adobe and Avid certified instructor; Ben Brownlee, VFX artist and Curious Turtle trainer; Kelsey Brannan, YouTube influencer Premiere Gal; Alejandro Brubaker, motion graphics artist and adjunct professor; Ben Eshagpoor, VFX and Cinema 4D artist, BeMotion Design; and product managers and specialists from Boris FX.
To schedule a press appointment at NAB, please contact Jessie Electa Petrov, Director of Marketing, firstname.lastname@example.org.
About Boris FX
Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The company’s success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Black Magic Design, Autodesk, Grass Valley, Sony, Quantel, and other leading developers of video editing software. In 2014, Boris FX acquired Imagineer Systems, the Academy Award-winning developer of Mocha planar tracking software. In 2016, Boris FX acquired GenArts, the developer of Sapphire, the gold standard plug-in package for high-end visual effects.
Posted by Kim Sternisha