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TOOLFARM ACQUIRES AE FREEMART TO OFFER A ONE-STOP SHOP AND LEARN FOR AFTER EFFECTS PLUG-INS…

Toolfarm Inc. announced today the acquisition of AE Freemart, an online resource for users of Adobe After Effects and motion graphics tools. Toolfarm.com will integrate all of the content from within aefreemart.com.

SAN FRANCISCO, CA – Oct. 15, 2004 – Toolfarm Inc. announced today the acquisition of AE FreeMart, an online resource for users of Adobe After Effects and motion graphics tools. Toolfarm.com will integrate all of the content from within aefreemart.com.

AE Freemart, known for their leading source of After Effects news, tips and tutorials, will allow Toolfarm customers the ability to locate products, read reviews and purchase all within Toolfarm.com. “Toolfarm, as the leader in After Effects Plug-ins, and AE FreeMart, as the leading source of After Effects news, tips and tutorials, makes it a perfect match”, says Toolfarm VP of Sales and Marketing, Colin Sharp. Sharp continues, “Users can now find a product, check reviews and make educated purchase decisions without leaving Toolfarm.com.”

Michele Yamazaki of AE Freemart adds, “I’m really excited to be able to offer my users the products and online support available from Toolfarm. Many artists are on tight deadlines, so the marriage of Toolfarm and AE Freemart allows customers to get information and products quickly and efficiently.”

About Toolfarm Inc. Toolfarm.com, based in San Francisco since 1999, is the leading third-party reseller of After Effects Plug-ins and visual effects tools. Known also for distribution, publishing, service and training, it has become the de facto standard as the one-stop shop for Adobe After Effects Plug-ins as well as motion graphics tools. It is also the home of Support Farm, an online community of professional digital artists who help users achieve desired effects for a small fee.

About AE Freemart AE FreeMart is an online resource and portal for users of Adobe After Effects and Motion Graphics Tools. Based around non-biased reviews, user stories and tutorials, AE FreeMart also provides downloadable projects and user group listings.

Posted by Michele Yamazaki