NAB 2017: The Official Toolfarm Guide #NABShow #NAB2017 Updated Thursday, April 20, 2017

NAB 2017: The Official Toolfarm Guide #NABShow #NAB2017 Updated Thursday, April 20, 2017

NAB will be here before you know it and Toolfarm is the place for up to date information about the tools you care about, updated several times a week.

Updated April 20, 2017 – News is pouring in! We have updated info for the IMUG post-NAB meet, added Greyscalegorilla info, NewBlueFX and Rampant Design Tools Sales info.

NAB Sales

Sales info will be posted on our blog as it is announced. Follow us on Twitter or Facebook for sales announcements.

Contact Michele Terpstra with any information you would like posted about your booth or event, or to correct any errors.


Post|Production World Conference – Save $100 using the code PPW03 or PPW19.

The Expo

NAB takes place every year at:
Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV 89109.
Phone: (702) 892-0711

Exhibit Hours

Monday, April 24, 2016, 10 am – 6 pm
Tuesday – Wednesday, April 25 and April 26, 9 am – 6 pm
Thursday, April 27, 9 am- 2 pm.

Registration and Free Exhibits-Only Codes

Register for NAB here. Register by mid-March to receive your badge in the mail! U.S. media registering after Friday and international press will need to pick up badges onsite at the Las Vegas Convention Center.

Free Expo Codes

Vendors at the show each have their own free code. There’s a competition put on by the show for exhibitors to get at least 300 sign ups. See below in the vendor grid for some free codes. I would recommend that you register for a free one, even if you aren’t sure that you can make it to the show. The code will save you about $150 on a pass. Let us know if your booth has a code and we’ll add it to the list.

There are loads of free guest pass codes for a Free Exhibits Pass on Twitter now, but here are a few from our vendors. Note: Free Expo codes are good until March 24, after that, they’re $25.

  • Avid: LV8863
  • BorisFX/GenArts/Imagineer Systems: LV2749
  • Digital Anarchy: LV8974
  • Maxon: LV2835
  • Pomfort: LV8972
  • Telestream: LV9254

Expo Maps and App

Map My Show – NAB Floor plan

First Time to NAB?

Get some tips on how to make it through the convention at your best!

NAB Survival Video

Last year we put together a fun survival video for attendees. It’s as relevant this year as it was for last!

Toolfarm NAB Survival guide from Toolfarm on Vimeo.

Read Michele’s NAB Survival Guide

Also, check out:

Booths not to Miss

It’s early so we haven’t heard if everyone who had booths last year will be participating again. We’ll edit the list below as we get information and add notes as needed. If you have information that we should add, please contact Michele.

Booth Abbreviations

SL = South Lower
SU = South Upper
C = Central

Company Booth Notes
Adobe Systems SL4010 Customers help celebrate Adobe Premiere Pro 25th anniversary at NAB 2017
Autodesk Ren Deluxe A & Q  
Avid SU902 NAB 2017: Visit the Avid Booth or Follow Us on Social Media for Daily Contests and Giveaways!

NAB 2017: Avid Main Stage Guest Speaker Presentations
Get in-depth demonstrations of the latest workflows and solutions

Blackmagic Design SL216 Blackmagic Design Teasing New Camera and Post Production Technology
Boris FX
Imagineer Systems
Digital Anarchy Plug-in Pavilion SL5228 Free Exhibit Hall Pass with code: LV8974
Coremelt Supermeet Come see CoreMelt at the Supermeet.
Digital Production Buzz SL12405 Tune in for a liveBuZZ from the show! Larry says, “And, thinking of The Buzz, we will be back at the annual NAB Show in Las Vegas in April. We are originating something like 24 live shows in four days. The website isn’t ready yet – you’ll find last year’s coverage at www.nabshowbuzz.com– but we have already started booking guests. If you are interested in being on the show, drop me a note.”
Divergent Media n/a
EditShare SL9716
Fayteq SL5329 – Plugin Pavillion New to the Plug-in Pavilion! Current Fayteq deals
FilmLight FilmLight will be featuring products at the following booths:

FilmLight: SL3828
Dolby Booth: SU1702
Sony Booth: C11001
Arri: C7925
Black Box: SL9321

FilmLight Rolls Out 5.0 Across its Entire Product Range
Grass Valley SL106 Grass Valley Demonstrates Upgraded Solutions at NAB 2017 to Improve Breaking News Production – GV STRATUS, EDIUS and Ignite now have more features for efficient, integrated reporting.
Greyscalegorilla SL6324 Greyscalegorilla will have a booth directly behind the Maxon Booth.

  • Monday, April 24th at 1:30 PM PST: Chris Schmidt
  • Tuesday, April 25th at 9:30 AM PST: Nick Campbell
  • Wednesday, April 26th at 11:30 AM PST: AskGSG with Nick Campbell and Chris Schmidt
  • Wednesday, April 26th at 2:30 PM PST: Chad Ashley
iZotope SL9308  
MAXON SL6324 C4D Live Presenters

NAB News: Maxon Chats with #NABShow LIVE in a Pre-NAB Show Interview

Mettle N913VR Mettle NAB 2017 Speaker Schedule
NewTek SL5016 Kiki will likely be presenting Tricaster non-stop for 4 days! I don’t know how she does it. See the news from NewTek about NAB 2017
NewBlueFX SU7325 NewBlueFX Show Specials
Pomfort C8136  
Rampant Design Tools n/a Rampant Show Specials
RE:Vision Effects SL5230  
Telestream SL3316 Register for an NAB expo pass using discount code: LV9254

Press release: Telestream Demonstrates Field-proven Solutions for Turning Video into Revenue at NAB 2017 with Wirecast and Lightspeed software.

Featured products:

  • Lightspeed Live Stream and Live Capture
  • Wirecast live streaming production software
  • Post Producer automated file-based content assembly
  • Lightspeed Server GPU-accelerated image processing
  • and much more
Tiffen C6019 Come see a live demo of their Tiffen Dfx software as well as their Steadicam rigs and all that fun stuff.
Video Copilot Adobe: SL4010 Founder Andrew Kramer will talk about the increasing demand for visual effects across multiple disciplines and how visual effects are evolving to help filmmakers tell richer stories that connect more deeply with audiences. Andrew will be presenting at the Adobe booth on Monday, April 24th at 2:00 PM and Tuesday, April 25th at 2:00 PM.
Waves C4746
Zaxwerks n/a Sales: Zaxwerks NAB Sale is on!
Save 35% on Zaxwerks products now through April 20, 2017 

*Plug-in Pavilion Booths. Multiple companies in one big section. Plugin Pavilion companies this year: Digital Anarchy, RE:Vision Effects, and more.

After Hours Events

If you know of event details that have been released, let us know! See also, Broadcast NAB Show Party List.

Sunday, April 23

Colorist Mixer

What: The Mixer lets you catch up with friends. Or meet your ‘virtual’ friends from around the world. Plus, make new friends. Where else will you find colorists from around the planet all in one room!
When:Sunday, April 23, doors open at 7pm
Where: 108th floor of the Stratosphere Tower, 2000 S Las Vegas Blvd, Las Vegas, Nevada 89109
More info: coloristmixer.com

BCPC + #PostChat NAB Show Mega Meet-Up

What: Join us for a Blue Collar Post Collective + #PostChat NAB Show Mega Meet-Up. Instead of creating discrete meet-ups that ruin your social calendar even more than it already is, we’re combining forces for one big casual hang. No raffles, no announcements, just a group of post production nerds on the eve of NAB and a bar within reach.
Where: O’Shea’s Casino, 3535 S Las Vegas Blvd, Las Vegas, Nevada 89109
When:Sunday, April 23 at 6 PM – 8 PM PDT
More info

Monday, April 24

Breakfast with Avid Editors?

If they’re doing it again this year, we’ll have the info here.

IMUG Media Motion Ball 2017 – 20th Annual Event!!

What: The premier event for post-production, motion graphics, 3D and anyone in the production field attending NAB.
Where: Monte Carlo Hotel
When: 5:30-9:30pm. Doors open at 5:30 pm. Dinner from approx 7 pm. The event finishes at about 9:45 pm.
Tickets: More info to come Tickets available March 6!

NAB Show Opening Party

Where: ?
When: 10:00 PM – 11:00 PM
Complimentary admission for Attendees and Exhibitors with your badge

Tuesday, April 25

4K 4Charity Fun Run

Where: Sunset Park
When: 7:30 AM
Technically a “before hours” event, if you haven’t put enough mileage on your shoes, join the 4K 4Charity fun run. 4K is not actually that far and I could probably even handle that distance!
More info: 4K 4Charity Fun Run

The Sixteenth Annual Las Vegas SuperMeet

What: Mingle, network, enjoy adult beverages with your industry peers while learning about the latest trends in collaborative editing workflows!
Where: RIO Hotel – Pavillion Ballroom, 3700 W. Flamingo Road
Las Vegas, NV 89103
When: Tuesday, April 19, 2016 – 7 PM – 11 PM (doors open at 4:30 PM for SuperMeet Digital Showcase. SuperMeet begins at 7:00 PM)
Buy Tickets: Get tickets Admission includes 2 raffle tickets per person. 

Wednesday, April 26

Thursday, April 27

IMUG Post-NAB Meetup at the Beerhaus

Due to construction, the annual meet up has been moved to Beerhouse, nearby, just across the Park Plaza. Things usually get going around 6-ish.

Official NAB Show Closing Party

Where: ?
When: We’ll let you know
Complimentary admission for Attendees and Exhibitors

Other Things to Check Out at NAB 2017

It’s still early but we know we’ll have stuff to post here in the next few weeks. Stay tuned. Bookmark this page. It will be updated.

Show Opening, April 24
Jane Pauley to Emcee.
Read more.

Virtual and Augmented Reality Pavilion
Learn more

Future of Cinema Conference
The Society for Motion Picture and Television Engineers (SMPTE) presents a two day conference entitled; The Future of Cinema: The Intersection of Technology, Art, & Commerce in Cinema. The conference has been scheduled for April 22 and 23.
Learn more at Broadcast Beat

Aerial Robotics and Drone Pavilion
Learn more

Aerial Cinematography Techniques Field Workshop
Small Unmanned Aerial Systems (sUAS or Drones) are a staple in the toolkit of any videographer, and with good reason; they are used not only to create beautiful video from new (and previously unachievable angles), but to collect data that can be used for other production content. Cost effective, reduced risk, and often able to access in places that are generally inaccessible, this is not surprising that video professionals are rapidly adding sUAS to their production kit. Instructors include Douglas Spotted Eagle and Luisa Casanovas.
Learn more

NAB Foodies Guide
from Broadcast Beat
Learn more

FCP Exchange
An ongoing series of Final Cut Pro X workshops featuring workflows and case studies
Learn more

LumaForge Presentations
Monday, Tuesday and Wednesday, April 24-26 at the Courtyard by Marriott Las Vegas Convention Center. Seating is limited and first-come first-served. On-time arrival and registration prior to the event is highly recommended to avoid lines at the event, though registration does not guarantee your spot. See the presenters list, including Steve Martin from Ripple Training, Mark Spencer, Jeff Greenberg, Patrick Imhofer, Robbie Carman, Alexis Van Hurkman, and others.
Learn more

Women in Post Production PR List
If you’re a company looking to staff your NAB Show booth soon, I can provide you a list of well-qualified women who are interested in this work. And if you’re a woman, you can add yourself with this form — for booth work, podcasts, panels, and other stuff. Via Kylee Peña.
Learn more

postPerspective launches Impact Awards at NAB 2017
Randi Altman’s postPerspective is honoring innovative products and technologies for the post production and production industries.
Learn more

Avid Connect 
April 22-23, 2017 | Wynn Las Vegas
Learn more

Posted by Michele Yamazaki