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Pulldownit development started in 2009 in the context of a project to demolish digitally the Acueducto of Segovia, Spain, in a realistic and credible way without using real models at all. This was a great challenge at that moment, after a few months the shot was finished and published to the internet, having an unexpected impact among social networks. Thinkinetic brand was created after that to offer digitals tools and simulation services to the computer graphics community.