NAB 2017: The Official Toolfarm Guide #NABShow #NAB2017 Updated today!

NAB 2017: The Official Toolfarm Guide #NABShow #NAB2017 Updated today!
News, Events Mar 21, 2017 at 08:20 AM

NAB will be here before you know it and Toolfarm is the place for up to date information about the tools you care about, updated several times a week.

Updated March 21, 2017 - News is pouring in!!

Contact Michele Terpstra with any information you would like posted about your booth or event, or to correct any errors.


Post|Production World Conference - Save $100 using the code PPW03 or PPW19.

The Expo

NAB takes place every year at:
Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV 89109.
Phone: (702) 892-0711

Exhibit Hours

Monday, April 24, 2016, 10 am - 6 pm
Tuesday - Wednesday, April 25 and April 26, 9 am - 6 pm
Thursday, April 27, 9 am- 2 pm.

Registration and Free Exhibits Only Codes

Register for NAB here. Register by mid-March to receive your badge in the mail! U.S. media registering after Friday and international press will need to pick up badges onsite at the Las Vegas Convention Center.

Free Expo Codes

Vendors at the show each have their own free code. There's a competition put on by the show for exhibitors to get at least 300 sign ups. See below in the vendor grid for some free codes. I would recommend that you register for a free one, even if you aren't sure that you can make it to the show. The code will save you about $150 on a pass. Let us know if your booth has a code and we'll add it to the list.

There are loads of free guest pass codes for a Free Exhibits Pass on Twitter now, but here are a few from our vendors. Note: Free Expo codes are good until March 24, after that, they're $25.

  • Avid: LV8863
  • BorisFX/GenArts/Imagineer Systems: LV2749
  • Digital Anarchy: LV8974
  • Maxon: LV2835
  • Telestream: LV9254

Expo Maps and App

Map My Show - NAB Floor plan

First Time to NAB?

Get some tips on how to make it through the convention at your best!

NAB Survival Video

Last year we put together a fun survival video for attendees. It's as relevant this year as it was for last!

Toolfarm NAB Survival guide from Toolfarm on Vimeo.

Read Michele's NAB Survival Guide

Also, check out:

Booths not to Miss

It's early so we haven't heard if everyone who had booths last year will be participating again. We'll edit the list below as we get information and add notes as needed. If you have information that we should add, please contact Michele.

Booth Abbreviations

SL = South Lower
SU = South Upper
C = Central

Company Booth Notes
Adobe Systems SL4010  
aescripts + aeplugins ?


Autodesk Ren Deluxe A & Q


Avid SU902

Don’t miss a second of Avid at the 2017 NAB Show—visit the NAB page on Avid Blogs to receive every detail on new announcements and breaking news from the show floor in Las Vegas:

Hear groundbreaking new product announcements
See our incredible lineup of guest speakers and presentations
Get in-depth demonstrations of the latest workflows and solutions

Blackmagic Design SL216

Blackmagic Design Teasing New Camera and Post Production Technology

Boris FX
Imagineer Systems
Digital Anarchy Plug-in Pavilion SL5228

Free Exhibit Hall Pass with code: LV8974



Come see CoreMelt at the Supermeet.

Digital Production Buzz SL12405

Tune in for a liveBuZZ from the show! Larry says, "And, thinking of The Buzz, we will be back at the annual NAB Show in Las Vegas in April. We are originating something like 24 live shows in four days. The website isn't ready yet - you'll find last year's coverage at but we have already started booking guests. If you are interested in being on the show, drop me a note."

Divergent Media ?  
EditShare SL9716
Fayteq SL5329 - Plugin Pavillion

New to the Plug-in Pavilion! Current Fayteq deals

Grass Valley SL106  
iZotope SL9308



C4D Live Presenters

NewTek SL5016 Kiki will likely be presenting Tricaster non-stop for 4 days! I don't know how she does it.
NewBlueFX SU7325  
Pomfort C8136


RE:Vision Effects SL5230


Sorenson Media ?  
Telestream SL3316

Register for an NAB expo pass using discount code: LV9254

Press release: Telestream Demonstrates Field-proven Solutions for Turning Video into Revenue at NAB 2017 with Wirecast and Lightspeed software.

Featured products:

  • Lightspeed Live Stream and Live Capture
  • Wirecast live streaming production software
  • Post Producer automated file-based content assembly
  • Lightspeed Server GPU-accelerated image processing
  • and much more
Tiffen C6019 Come see a live demo of their Tiffen Dfx software as well as their Steadicam rigs and all that fun stuff.
Video Copilot ?  
Waves C4746  

*Plug-in Pavilion Booths. Multiple companies in one big section. Plugin Pavilion companies this year: Digital Anarchy, RE:Vision Effects, and more.

After Hours Events

If you know of event details that have been released, let us know!

Sunday, April 23

Colorist Mixer

What: The Mixer lets you catch up with friends. Or meet your ‘virtual’ friends from around the world. Plus, make new friends. Where else will you find colorists from around the planet all in one room!
When:Sunday, April 23, doors open at 7pm
Where: 108th floor of the Stratosphere Tower, 2000 S Las Vegas Blvd, Las Vegas, Nevada 89109
More info:

BCPC + #PostChat NAB Show Mega Meet-Up

What: Join us for a Blue Collar Post Collective + #PostChat NAB Show Mega Meet-Up. Instead of creating discrete meet-ups that ruin your social calendar even more than it already is, we're combining forces for one big casual hang. No raffles, no announcements, just a group of post production nerds on the eve of NAB and a bar within reach.
Where: O'Shea’s Casino, 3535 S Las Vegas Blvd, Las Vegas, Nevada 89109
When:Sunday, April 23 at 6 PM - 8 PM PDT
More info

Monday, April 24

Breakfast with Avid Editors?

If they're doing it again this year, we'll have the info here.

IMUG Media Motion Ball 2017 - 20th Annual Event!!

What: The premier event for post-production, motion graphics, 3D and anyone in the production field attending NAB.
Where: Monte Carlo Hotel
When: 5:30-9:30pm. Doors open at 5:30 pm. Dinner from approx 7 pm. The event finishes at about 9:45 pm.
Tickets: More info to come Tickets available March 6!

NAB Show Opening Party

Where: ?
When: 10:00 PM - 11:00 PM
Complimentary admission for Attendees and Exhibitors with your badge

Tuesday, April 25

4K 4Charity Fun Run

Where: Sunset Park
When: 7:30 AM
Technically a "before hours" event, if you haven't put enough mileage on your shoes, join the 4K 4Charity fun run. 4K is not actually that far and I could probably even handle that distance!
More info: 4K 4Charity Fun Run

The Sixteenth Annual Las Vegas SuperMeet

What: Mingle, network, enjoy adult beverages with your industry peers while learning about the latest trends in collaborative editing workflows!
Where: RIO Hotel - Pavillion Ballroom, 3700 W. Flamingo Road
Las Vegas, NV 89103
When: Tuesday, April 19, 2016 - 7 PM - 11 PM (doors open at 4:30 PM for SuperMeet Digital Showcase. SuperMeet begins at 7:00 PM)
Buy Tickets: Earlybird Tickets went on sale Tuesday, Feb 27 at 9AM PST for the 16th Las Vegas SuperMeet. $10.00 Earlybird and $7.00 for Student and Teachers. Earlybird tickets go sale Febuary 27 and end March 27. Admission includes 2 raffle tickets per person.

Wednesday, April 26

Thursday, April 27

IMUG Meetup at the Monte Carlo Brew Pub

They always do a meetup on this night and it hasn't been confirmed yet for this year. Check the IMUG Media Motion Ball info page.

Official NAB Show Closing Party

Where: ?
When: We'll let you know
Complimentary admission for Attendees and Exhibitors

Other Things to Check Out at NAB 2017

It's still early but we know we'll have stuff to post here in the next few weeks. Stay tuned. Bookmark this page. It will be updated.

Show Opening, April 24
Jane Pauley to Emcee. Read more.

The Keynote Address

Virtual and Augmented Reality Pavilion - Read more

Future of Cinema Conference - the Society for Motion Picture and Television Engineers (SMPTE) presents a two day conference entitled; The Future of Cinema: The Intersection of Technology, Art, & Commerce in Cinema. The conference has been scheduled for April 22 and 23. Learn more at Broadcast Beat

Aerial Robotics and Drone Pavilion - Read more

NAB Foodies Guide from Broadcast Beat

See also

Women in Post Production PR List - If you're a company looking to staff your NAB Show booth soon, I can provide you a list of well-qualified women who are interested in this work. And if you're a woman, you can add yourself with this form -- for booth work, podcasts, panels, and other stuff. Via Kylee Peña

Field workshop for UAS beginning at 8:00 AM on Saturday, April 22. Instructors include Douglas Spotted Eagle and Luisa Casanovas.

Posted by Michele Yamazaki



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