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News: Redshift Now Available as Subscription

News: Redshift Now Available as Subscription

We have updated our store with the subscription for Redshift.

To summarize, Redshift will only be available for sale as a subscription product for the purpose of a better customer experience.

Maxon New Logo - News: Redshift Now Available as SubscriptionCutting-edge technology and performance requires agile development and delivery. Offering Redshift via Subscription powers ongoing development and work to maintain compatibility with multiple DCC applications and hardware platforms, including Nvidia’s CUDA, Apple Metal, and Apple Silicon. Designers using Redshift with Maxon’s Cinema 4D, Autodesk Maya, Autodesk 3ds Max, SideFX Houdini, Foundry Katana, and Blender can now get started with Redshift or add additional render power for half the price.

While sales of perpetual licenses have been discontinued, existing Annual Maintenance Agreements will of course be serviced and are renewable up to August 31, 2023.

Scroll down for the press release about this change.


Redshift by MaxonRedshift by Maxon

Now Available as Subscription

Redshift is the world’s first fully GPU-accelerated, biased renderer built to meet the specific demands of contemporary high-end production rendering in C4D. Tailored to support creative individuals and studios of every size, Redshift offers a suite of powerful features and supports complex, advanced shading networks and texturing capabilities as required for production-quality rendering. Redshift has the features and uncompromising quality of a CPU renderer, but at GPU rendering speeds.

Learn MoreTry Redshift by Maxon for free!


Press Release

Redshift Now Available as Subscription

Cutting-edge Technology and Performance Requires Agile Development and Delivery

Friedrichsdorf, Germany – August 30, 2021 – Maxon, developers of professional software solutions for motion designers and visual effects artists, today announced that Redshift, the company’s blazingly fast GPU rendering product, is now available as a subscription product. Designers using Redshift with Maxon’s Cinema 4D, Autodesk Maya, Autodesk 3ds Max, SideFX Houdini, Foundry Katana, and Blender can now get started with Redshift or add additional render power for half the price.

Offering Redshift via Subscription powers ongoing development and work to maintain compatibility with multiple DCC applications and hardware platforms, including Nvidia’s CUDA, Apple Metal, and Apple Silicon. Redshift’s functionality and performance are fully dependent upon third-party hardware and software solutions. In order to maintain compatibility with the latest hardware, drivers and host application updates our Redshift development team is constantly updating, optimizing, and ensuring stability. In order to provide the best customer experience, Maxon believes all customers should be running on the latest version.

Subscription vs. Annual Maintenance

Subscription pricing is comparable to the former Annual Maintenance cost. New customers and existing customers who want to expand their license counts will enjoy the new initial subscription pricing. The sale of perpetual licenses has been discontinued, but existing Annual Maintenance Agreements will of course be serviced and are renewable up to August 31, 2023.

Teams subscriptions are available for larger workgroups at an additional cost. These include dedicated training and support as well as online management and distribution of licenses via the Teams Dashboard. Teams Floating and RLM floating license models are also available.

Redshift customers with questions are encouraged to visit the Redshift subscription FAQ or contact our sales and support teams.

About Maxon

Maxon makes powerful, yet approachable software solutions for content creators working in 2D and 3D design, motion graphics, visual effects, and visualization. Maxon’s innovative product portfolio helps artists supercharge their creative workflows. Its product lines include the award-winning Cinema 4D suite of 3D modeling, simulation, and animation technology, the diverse Red Giant lineup of revolutionary editing, motion design, and filmmaking tools, the high-end production, blazingly fast Redshift rendering solutions, and the intuitive forger mobile sculpting app.

Maxon’s team is comprised of fun, passionate people who believe in building and empowering a successful artistic community. From its popular, inclusive events to its free Cineversity educational resources, Maxon recognizes that developing strong connections with creatives and fostering their professional growth is integral to Maxon’s ability to stay on top of industry trends and better serve customers.

Maxon is part of the Nemetschek Group.


Maxon OneMaxon One

Get all the Maxon products at one low price.

Maxon One is an annual subscription for all products in one all-encompassing package. To summarize, this bundle includes Cinema 4D, Redshift, and Red Giant Complete. Easy to learn and extremely powerful, Cinema 4D is the perfect package for all 3D artists who want to achieve breathtaking results fast and hassle-free. Redshift, the world’s first fully GPU-accelerated, biased renderer, meets the specific demands of contemporary high-end production rendering in C4D. Finally, Red Giant Complete includes Universe, Trapcode Suite, Magic Bullet Suite, and VFX Suite.

Learn MoreTry Maxon One for free!

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Posted by Michele Yamazaki