Grading for Speedy Workflows
FilmConvert does not replace color grading - it enhances it! Like many others, I have found that it's extremely good at what it does: Emulating the look of film stock. Especially if you have very fast turnarounds, FilmConvert can come in handy because if you got your exposure and white balance right you can just slap it on say an adjustment layer, pick a film stock that suits the mood, tweak the intensity to your liking and voila, you're done.
If you need to do some color correction before you get to working on a look for your footage, you can do that also within FilmConvert, although I personally prefer to work in a dedicated grading program like SpeedGrade for this. But that's the beauty of it: You're completely free to do the correction and part of your look in SpeedGrade, then switch over to Premiere and take your look further with FilmConvert! For me this has proven to be a very valuable tool in my color workflow.
It doesn't matter what you shoot with, be it C300 or GoPro or anything else, there's a good chance that FilmConvert has a profile for it. I use the plugin version for Premiere on a Mac (which has always worked flawlessly and never crashed so far).
Would you recommend this product to a colleague? Yes
By: Manuel Imboden
Date: July 11, 2014